New Study Of Top Brand Advertisers Finds Those Who Reallocate Budget To Double Programmatic Investment Could Yield A % Increase In Total Sales Rubicon Project

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“This study of a few of the largest brands on the earth very in actual fact showcases that advertisers who are underinvested in programmatic will fail to spot giant income alternatives,” said Harry Patz, Chief Revenue Officer at Rubicon Project. “By reallocating advertisements budgets to double investment in programmatic, our data shows that brands will see a significant uptick in increased sales and advertising and marketing ROI, compared to folks that do not. This is not about spending more, it’s about spending smarter — having the right combination of programmatic and electronic ad spending is key to a balanced portfolio in today’s environment. ”“We have always believed in the opportunity for programmatic spending, as more data leads to dollars,” said Shelley Zalis Chief Executive Officer at TFQ Strategy. “We commissioned this research with Rubicon Project as a result of we wanted to put that theory to the test.

The outcomes were overwhelming!For advertisers who invest in programmatic, the information in actual fact shows that proper allocation pays off for brands who shift about 6% of their budget away from other more traditional mediums. Clearly, programmatic is appearing huge revenue opportunities and return on advertising funding.

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