Dynamic Logic’s MarketNorms® is a advertising effectiveness database of 4,882+ campaigns across greater than a dozen industries gathered from over 7 million surveys around the world. The effects cited haven’t been adjusted for exposure frequency, demographics, ad size, websites, advertiser industry and other elements that can give a contribution to brand impact. These findings are aggregate in nature, mirror past results and are not a assure of future results for particular person campaigns. The data during this report called average MarketNorms refers back to the average functionality of all online campaigns measured by Dynamic Logic in the last 3 years, including those on branded content material sites, portals and ad networks. ounded in June 2001, the Online Publishers Association is an industry trade company whose challenge is to strengthen the interests of high excellent online publishers before the advertising community, the press, the executive and the public.
Members of OPA represent the criteria in Internet publishing with admire to editorial first-rate and integrity, credibility and accountability. OPA member sites have a mixed, unduplicated reach of 149. 3 million visitors, or 79% percent of the full U. S. Internet viewers Source: comScore Media Metrix, August 2008 mixed home/work/school data.
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