Despite shooting greater than 60 percent of all digital ad spend, reports from comScore have found that the duopoly of Facebook and Google account for only 34 % of client time spent online, and according to the new Harris Poll study, this amount of time spent will likely decrease even extra sooner or later. Nearly a third of respondents say they use Facebook less today than a year ago, and 24 percent say they expect to decrease Facebook usage in a better 365 days. This stands in stark contrast to the open web, where considerably more people plan to boom their usage in comparison to people that plan to lower. “Consumers spend more time on the open web than the walled gardens, the open web is the place they go for relied on suggestions, it is where they start their searches when looking for counsel on businesses or gifts to buy, and it’s also the place where they report finding essentially the most relevant and impactful ads,” said John Gentry, CEO of OpenX. “It’s clear that brand dealers would advantage from shifting more ad spend to the open web, but to speed up a shift in buyer investment, marketers need a true people based marketing answer outside of the walled gardens that allows them to reach consumers with an analogous ease and effectiveness those closed environments ship.