New for the Google Display Network: Show ads related to demographic categories Samwebman’s Blog

Loading...

To help you better reach your customers, and to give users more control over which ads they see, we’re adding some new categories that will enable you to show ads that relate to demographic categories, such as age and gender. This works exactly the same way as interest category marketing works today – Google associates categories with a particular browser by looking at the types of Google Display Network sites visited and compares that information with aggregated survey data on site visitation. For example, if someone frequently visits sites that have a majority of female visitors, we may associate her browser’s cookie with the “female” demographic category. With this information, you can choose to show more ads that are relevant to women as she browses sites across the Google Display Network, exactly the same way you can currently show ads related to other categories like sports or gardening.

Loading...
Loading...

See also  PubNative Tests CTV Solution AdCast to Reach Users in a Highly Engaged Setting ExchangeWire. com