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System
We built a new modern internet site for the client to showcase their enterprise and solutions. When the web site was developed, we produced two Google Advertisements campaigns.
The 1st marketing campaign was targeting buyers browsing for any back garden upkeep solutions on Google Search.
The 2nd campaign was a retargeting campaign that would be seen by all consumers who experienced frequented the web-site but experienced not but turn into a lead, or asked for a estimate.
We would be tracking a variety of goals and gatherings that would be calculated as conversions. The aims/conversion situations we would be tracking for the customer would be:
- Sales opportunities generated from web-site forms getting done
- Telephone calls from the site
Final results
Soon after the 1st 30 days, we were being in a position to crank out a handful of conversions on the other hand our ave cost for every conversion was incredibly superior at close to $62.17 per conversion, and we weren’t content with the number of potential customers that were being produced.
We made some marketing campaign optimizations and enable the marketing campaign run for the up coming 30 days.
Immediately after the very first 60 days of the new website being reside and the Google Ads campaigns functioning, we achieved an amazing -122,22% advancement in conversions produced with our ave price per lead lowering by -47,27% down to only $32.78 for every lead.
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