Singapore, 2nd of March, 2018 – DATx is a renovation against the current advertising industry, dedicated to building a new smart advertising ecosystem, with decentralization as the foundation and artificial intelligence as the power engine. DATx provides remote storage of user behavior data. Its core function enables users to store their behavior data in a decentralized network node, after which users can acquire and access the data anywhere. The user behavior archive mainly comprises a complete chain of user behavior records, allowing simulations of whole user personas to learn the business insights underlying the various user views, clicks and purchases of the publisher. In addition, DATx ad algorithm engine involves responding to massive amounts of ads and users in real time.
The number of users is huge, their behavioral patterns, and their preferences for advertising content are also rich and diverse. Therefore, it is necessary for the algorithm engine to sort out the users with different features in a targeted manner. In this way, the order led transaction can be promoted. Among the company’s proven technologies, Deep Neural Network DNN and Logistic Regression LR have been used to make offline sorting models, while online sorting models are updated online based on Reinforcement Learning RL intelligence to get the maximum return.