With lower than 80 days until the election and a potential mail in voting plight, voters across the United States are looking for up to date election assistance. NBC News’ crusade aims to assist Americans know that “casting a ballot this year requires a plan”. While the Plan Your Vote crusade is centralized online, NBC News and associate network MSNBC will use broadcast commercials as a first marketing method for the initiative. Both networks are also using social media to attach with potential voters around the country, which could help maximize campaign publicity in keeping with a Gartner report.
NBC News and MSNBC are linking posts to the Plan Your Vote site on Facebook, Instagram, and Twitter where they can reach a mixed following of 27 million. With social media’s expanding role in spreading incorrect information during the Coronavirus pandemic, advertising a actual, state by state guide across platforms could help NBC News connect with a large voting viewers.