Nativo, the ideal unified publisher era platform for in feed and branded content material advertising, today announced advertising veteran Yasmeen Coning joins the company as its new Senior Vice President of Marketing, and will be based out of Nativo’s expanding New York office. Coning comes to Nativo with nearly twenty years of experience in developing and implementing a hit advertising innovations for brands across the client and electronic media panorama. Coning shall be responsible for making plans, directing and environment the strategic direction of Nativo’s advertising and marketing program as the agency is still the leader in native commercials generation. Coning formerly established The Catapult Collective, a strategic marketing growth catalyst for global brands and start ups including The Dollar Shave Club, Time Inc. ’s The Foundry now Meredith Corp.
and Coca Cola. She has served as a control team member for a number of a success ventures, adding CMO for both SITO and Genesis Media, as well as head of advertising for PlaceIQ. Coning was formerly with Demand Media now Leaf Group, most advantageous advertising for publishing giants corresponding to eHow. com and Cracked. com, and was instrumental in building the company’s portfolio of branded sites to place it for a successful IPO. Prior to Demand, Yasmeen held lead account roles at Edelman both in the digital and client space, where she spearheaded award profitable advertising and conversation launches for numerous global brands comparable to Starbucks, Fox and Microsoft.
She was named to 2015’s 40Under40 by DMNews and was also the recipient of the Marketing Maverick Award to honor her achievements as probably the most industry’s wonderful brand strategists. About NativoNativo is the most desirable ads generation platform for brand advertisers and open web publishers to distribute, optimize, and measure brand content material and native ads. Nativo arms brand advertisers with a comprehensive catalog of native formats and the foremost content material advertisements platform that mixes automation and insights for the very best quality reach and clearest ROI. For media businesses, Nativo provides an integrated native generation stack that makes it easy to sell, deploy, and optimize native ads across their media properties increasing their revenue knowledge while turning in a greater, non interruptive adventure for his or her audiences. Learn more at .