Publishers. If the bulk of publishers and app developers are concerned with the ‘unknown’ traits of ads that pop up on their internet sites, mobile web native ads are here to save lots of the condition. Instead of repelling the guests with flashy photographs, native ad offerings convey extra value to the users with content material that entertains and educates them. What’s more to this, the trends say that advertisers spend only 19% on mobile web native ads compared to 81% in app.
This means, in app is the actual money making polygon that publishers should opt for at the moment.