Why are we doing this?It’s simple: we need every mobile publisher, regardless of size, to be able to take part in mobile real time bidding and start to head into the hot world that we estimated after we began MoPub. This is a global with out buggy network SDKs, rich media fragmentation, app crashes, one star rankings and pain. Programmatic buying and RTB allows you as a writer to see what ads are being run for your stock and at what price. And if you don’t find it irresistible, that you could always block it. It’s a great way to generate more earnings out of your stock with less hassle.
In fact, some of our biggest publishers are producing 40% or more of their revenue via RTB.