MoPub launches Pixalate pre bid IVT filtering for Marketplace

Pre bid IVT filtering is one of a number of steps we presently take to assist dispose of ad fraud from MoPub Marketplace. For example, when publishers are onboarded to MoPub Marketplace, we fully vet their apps’ traffic excellent with the aid of manual checks, as well as with data driven analysis in Pixalate’s Media Ratings Terminal. We also run post bid IVT detection by using our direct integrations with Pixalate and DoubleVerify and action against publishers who violate our exchange policies, a radical and useful resource in depth pastime that is supported at scale by Twitter’s global Policy Operations team.