In the rapidly evolving world of tech acquisitions, Twitter recently sealed a groundbreaking deal by selling MoPub, its powerful mobile advertising platform, to AppLovin for a staggering $1.05 billion.
This unexpected maneuver has sent shockwaves through the industry, leaving experts buzzing about the potential implications for both companies.
As AppLovin gears up to integrate MoPub’s cutting-edge tools into its in-app mediation platform, a brave new chapter in mobile advertising awaits.
Prepare to delve deeper into this captivating tale of technological revolution.
mopub acquire
AppLovin has acquired MoPub, Twitter’s in-app advertising platform, for $1.05 billion in cash.
The sale allows Twitter to concentrate on its ad potential on its website and apps and invest in new areas of business.
AppLovin plans to leverage MoPub’s tools to enhance its in-app mediation platform and aims to process over $15 billion of annualized advertiser spend by 2023.
MoPub’s platform will be discontinued on March 31, 2022, and publishers will have a 90-day transition period to migrate to AppLovin’s MAX platform.
Key Points:
- AppLovin has acquired MoPub, Twitter’s in-app advertising platform, for $1.05 billion in cash.
- Twitter will focus on its ad potential on its own platform and invest in new areas of business.
- AppLovin aims to enhance its in-app mediation platform using MoPub’s tools.
- AppLovin plans to process over $15 billion of annualized advertiser spend by 2023.
- MoPub’s platform will be discontinued on March 31, 2022.
- Publishers will have a 90-day transition period to migrate to AppLovin’s MAX platform.
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💡 Did You Know?
1. MoPub, a mobile advertising platform, was acquired by Twitter in 2013 for approximately $350 million USD.
2. MoPub was originally founded in 2010 by Bryan Atwood and Jim Payne as a solution for mobile publishers to monetize their apps through in-app advertising.
3. MoPub’s real-time bidding (RTB) technology allows advertisers to bid in real-time for available mobile advertising inventory, increasing demand and driving revenue for app publishers.
4. One of MoPub’s key features is its ability to target ads based on user demographics, such as location, device type, and app usage, allowing advertisers to reach their desired audience more effectively.
5. MoPub’s acquisition by Twitter played a crucial role in expanding Twitter’s advertising capabilities and helped it establish a stronger presence in the mobile advertising market.
MoPub Acquired By AppLovin For $1.05 Billion Cash
Twitter has recently completed the sale of its highly successful mobile ad platform, MoPub, to AppLovin for a staggering $1.05 billion in cash. This strategic move allows Twitter to focus on other areas of its business and invest in new opportunities while AppLovin aims to leverage MoPub’s valuable tools into its existing in-app mediation platform. With this acquisition, AppLovin predicts that it will process over $15 billion of annualized advertiser spend by 2023.
MoPub has been a significant revenue generator for Twitter, contributing approximately $188 million in annual revenue in 2020. However, Twitter has now decided to concentrate on enhancing performance-based ads, catering to small and medium-sized businesses, and expanding its presence within the commerce sector. By selling MoPub to AppLovin, Twitter can fully commit its resources to the ad potential on its website and apps, ultimately driving innovation and exploring new areas of business beyond advertising.
MoPub Generated $188 Million In Revenue For Twitter In 2020
In the year 2020, MoPub played a crucial role in Twitter’s financial success by generating an impressive $188 million in annual revenue. However, Twitter’s recent decision to sell MoPub to AppLovin signifies its strategic shift in focus.
With the acquisition by AppLovin, Twitter can now refocus its efforts on:
- Optimizing ads across its platform
- Accelerating product development
- Exploring new opportunities beyond the realm of advertising.
Twitter recognizes the tremendous potential for growth in:
- Performance-based ads
- Targeting small and medium-sized businesses
- Expanding its presence in the commerce sector.
By divesting itself of MoPub, Twitter can allocate its resources and investments into these promising areas, thereby maximizing its revenue streams and solidifying its position as a leader in the industry.
“Twitter’s recent decision to sell MoPub to AppLovin signifies its strategic shift in focus.”
Twitter’s Focus Shift: Performance-Based Ads, SMB, And Commerce
Twitter’s decision to sell MoPub aligns with its new strategic focus. While MoPub was instrumental in generating significant revenue for Twitter, the company is now redirecting its attention towards enhancing performance-based ads, catering to small and medium-sized businesses (SMBs), and expanding its presence within the commerce sector. Twitter aims to provide advertisers with more effective and targeted advertising solutions, ensuring maximum impact and return on investment.
Performance-based ads offer advertisers the opportunity to measure and optimize their campaigns based on specific goals, such as conversions or app installs. By concentrating on this approach, Twitter can provide advertisers with a more targeted and efficient advertising platform, helping them achieve their desired outcomes.
Furthermore, Twitter is keen to expand its reach within the SMB market, recognizing the immense potential for growth in this segment. By tailoring its advertising solutions to meet the needs and budgets of small and medium-sized businesses, Twitter aims to attract a wider range of advertisers and foster long-term partnerships.
Lastly, Twitter plans to deepen its presence within the commerce sector. The rapid growth of e-commerce and the increasing importance of social media in purchase decisions make this a highly lucrative area for Twitter to explore. By leveraging its vast user base and engagement capabilities, Twitter can provide advertisers with powerful tools to drive commerce and facilitate seamless transactions within its platform.
Sale Of MoPub Allows Twitter To Invest In New Business Areas
By selling MoPub to AppLovin, Twitter gains the flexibility and resources to invest in new areas of business beyond advertising. This strategic move enables Twitter to explore innovative opportunities and expand its revenue streams, driving growth and reinforcing its position as a tech industry leader.
The sale of MoPub aligns with Twitter’s long-term vision and strategic goals, allowing the company to focus on the immense ad potential on its website and apps. With its large user base and extensive reach, Twitter is in a strong position to optimize advertising solutions and create a more engaging and impactful experience for both advertisers and users.
- By selling MoPub, Twitter gains flexibility and resources for new business areas.
- The sale aligns with Twitter’s long-term vision and strategic goals.
- Twitter can now focus on optimizing its ad potential.
- Twitter’s large user base and extensive reach provide a strong position for advertising solutions.
- Twitter aims to create a more engaging and impactful experience for advertisers and users.
AppLovin To Leverage MoPub’s Tools For In-App Mediation Platform
With the acquisition of MoPub, AppLovin aims to leverage the platform’s tools and capabilities to enhance its existing in-app mediation platform. This integration will optimize and improve AppLovin’s ad serving capabilities, providing a seamless and efficient experience for both advertisers and publishers.
AppLovin has ambitious plans for MoPub’s tools, expecting to process over $15 billion of annualized advertiser spend by 2023. By capitalizing on MoPub’s technology and expertise, AppLovin aims to solidify its position as a leader in the in-app advertising and mobile marketing space.
- AppLovin has acquired MoPub to enhance its in-app mediation platform.
- The integration aims to optimize and improve ad serving capabilities.
- AppLovin plans to process over $15 billion of annualized advertiser spend by 2023.
- MoPub’s technology and expertise will help AppLovin solidify its position as a leader in in-app advertising and mobile marketing.
MoPub’s Software Reached 1.5 Billion Addressable Users
MoPub’s success as a mobile ad platform is evident from its reach, with the software being used by 45,000 mobile apps and reaching an impressive 1.5 billion addressable users globally. This vast user base provides advertisers with a unique opportunity to connect with a diverse audience and drive meaningful engagement.
The extensive reach of MoPub’s software played a crucial role in generating substantial revenue for Twitter in 2020. However, with the sale of MoPub to AppLovin, Twitter can now focus on optimizing its ad potential on its website and apps, providing advertisers with targeted and impactful solutions.
- MoPub’s software used by 45,000 mobile apps
- Reaches 1.5 billion addressable users globally
- Unique opportunity for advertisers to connect with diverse audience
- Sale of MoPub to AppLovin allows Twitter to focus on optimizing ad potential
AppLovin Acquires Twitter’s In-App Advertising Platform, MoPub
In an exciting move within the mobile marketing industry, AppLovin has announced its acquisition of MoPub, Twitter’s in-app advertising platform. This acquisition is expected to be completed in early 2022, signaling a new phase of growth and innovation for both companies.
AppLovin’s acquisition of MoPub demonstrates the company’s commitment to expanding its reach and capabilities within the mobile marketing space. By integrating MoPub’s tools and expertise into its existing platform, AppLovin aims to provide a comprehensive and efficient advertising solution for in-app advertising, enhancing the overall user experience and driving meaningful results for advertisers.
Acquisition Of MoPub Set To Close In Early 2022
The acquisition of MoPub by AppLovin is expected to be completed in early 2022. This highly anticipated agreement represents a significant milestone for both companies, opening up new opportunities for growth and collaboration within the mobile advertising sector.
As the acquisition closes, MoPub will undergo a transition period to ensure a seamless transfer of operations. AppLovin will work closely with MoPub and its team to integrate the platform’s tools and capabilities into its existing in-app mediation platform, enhancing the overall offering for advertisers and publishers.
Sunset Date For MoPub And Transition Period For Publishers
Following the completion of the acquisition, MoPub will be sunset on March 31, 2022. This decision is part of the transition process to consolidate operations under AppLovin’s leadership and ensure a seamless experience for users, advertisers, and publishers.
Publishers currently using MoPub will have a 90-day transition period to migrate to AppLovin’s MAX platform. This extended timeline allows publishers to adapt to the new platform and leverage the enhanced capabilities provided by AppLovin, ensuring a smooth transition without any disruptions to their advertising operations.
Twitter Completes Sale Of MoPub To AppLovin For $1.05 Billion
In a significant development within the mobile advertising industry, Twitter has announced the completion of the sale of its mobile ad platform, MoPub, to AppLovin for an impressive $1.05 billion in cash. This strategic move allows Twitter to concentrate on the immense ad potential on its website and apps, invest in new areas of business beyond advertising, and drive growth and innovation.
AppLovin aims to leverage MoPub’s valuable tools and capabilities to enhance its in-app mediation platform. With ambitious plans to process over $15 billion of advertiser spend by 2023, AppLovin is poised to solidify its position as a leader in the mobile marketing industry.
The sale of MoPub marks a new chapter for both Twitter and AppLovin, setting the stage for increased collaboration and growth within the dynamic and ever-evolving mobile advertising landscape.
FAQ
Who acquired MoPub?
Twitter announced today that MoPub, their mobile ad platform, has been acquired by AppLovin, a leading mobile game maker and marketing software provider, for a staggering $1.05 billion in cash. This strategic move allows AppLovin to further expand its mobile advertising capabilities and strengthen its position in the market. With the acquisition, AppLovin aims to leverage MoPub’s advanced technology and global reach to enhance its own advertising offerings, facilitating even more effective and targeted mobile ad campaigns. This deal signifies a significant milestone for both Twitter and AppLovin, aligning their respective strengths to create new opportunities in the ever-evolving mobile advertising arena.
How much did Twitter buy MoPub for?
Twitter acquired MoPub for $305 million in 2013. However, the social network later sold the unit for a whopping $1.05 billion, resulting in a remarkable threefold return on the initial purchase price. Throughout its tenure under Twitter, MoPub experienced significant growth and achieved annual revenue of approximately $188 million in 2020.
When did twitter acquire MoPub?
Twitter’s acquisition of MoPub took place in the bustling September of 2013, infusing the tech world with a buzz of speculation and anticipation. Arising as a forward-thinking move, Twitter expended approximately $350 million to bring MoPub into their fold. This strategic maneuver aimed to consolidate Twitter’s position in the market and leverage MoPub’s advanced ad-serving capabilities to enhance the advertising experience on the platform.
Why did Twitter sell MoPub?
Twitter sold MoPub in order to focus on delivering faster growth in key areas and accelerating their product development. By divesting themselves of MoPub, they can streamline their operations and allocate more resources towards initiatives that align with their strategic goals. This move allows Twitter to prioritize other revenue products and strategies while ensuring efficient resource allocation. Additionally, by sunsetting MoPub’s platform, Twitter can free up personnel, infrastructure, and maintenance costs associated with supporting the platform, enabling them to invest those resources into more promising endeavors that will drive the company’s growth.