The expanding significance of mobile advertisements can’t be overstated. Mobile now debts for 62 % of digital media time spent, signaling a massive shift in how electronic buyers spend their time. Mobile advertisements is also surging, with the IAB currently reporting year over year growth of 76 percent to $12. 5 billion in 2014.
But despite this rapid growth, ad dollars proceed to lag buyers’ time and a focus now devoted to mobile. This is usually the case with the emergence of a new medium with dollars trailing the shift in eyeballs for a whole lot of purposes, including entrenched budget allocations, underdeveloped infrastructure to assist the buying and selling of ads, and absence of measurement to prove the cost of a new medium. Improved measurement of mobile audiences and advertisements eventually gives media buyers the counsel they want to justify investment in mobile and broaden more included desktop and mobile campaigns. As an early client for Mobile Metrix Mobile Ad Network reporting, Yieldmo has validated a real reach of ad impressions delivered of more than 100 million phone users in the inaugural April 2015 report 105 million to be exact, representing 68 % reach among this viewers. In other words, Yieldmo is currently offering ads towards greater than 2 out of each 3 smartphone users, highlighting the considerable scale that Yieldmo particularly and mobile ad networks more generally are capable of delivering. Only 4 media houses Google, Facebook, Yahoo and Amazon can deliver an audience that enormous and only one individual app – Facebook – has an audience of comparable importance.