The prospect of launching your first mobile advertising and marketing crusade can be downright scary. Mobile is a new platform, with new conventions, new language, and new metrics. Perhaps you’ve read a white paper ago. It was likely dozens of pages long and filled with incomprehensible jargon. It discussed mobile marketing campaigns that promised paradigm shifting outcomes.
The only problem with the paper was that the campaigns it observed were dauntingly complicated, and they perceived to rely upon technology that has yet to truly arrive. Moreover, they were costly, and that they necessitated that you just put your business in the hands of a pricey advertising firm. Mobile Marketing is, simply put, the follow of extending your advertising efforts to mobile instruments. Today ‘mobile contraptions’ basically means mobile phones, including smart phones similar to the Blackberry and the Apple iPhone. In the longer term we will likely see full fledged mobile computer systems, with continual connections to the Internet. Such contraptions will offer a rich media marketing platform.
However, those facilities aren’t yet here on a meaningful scale. For instance, lower than a quarter of Americans have ever browsed the mobile web And this represents the basic conundrum facing your firm if you believe even if to launch your first mobile marketing campaign. You’ve heard that mobile advertising is the future of ads, but just not yet. President Barack Obama’s 2008 Election Campaign – Political historians might be studying Barack Obama’s historic campaign for many years to return. There is something that everyone already agrees upon – Obama’s New Media team leveraged the web, social networks, and text messaging in unheard of ways to keep in touch with supporters, recruit donors, and enhance get out the vote GOTV efforts. Famously, the Obama campaign announced their Vice Presidential alternative of Joe Biden to opted in subscribers via text message.
The message went out to 2. 9 million cell phones. The phone numbers went into the campaign database.