One of the most downsides of the interactive ad formats is that they are labor drinking. Some dynamic video ad formats also can appear as more expensive as long as a media player on site occupies large space. In this regard, static ad formats may be more least expensive. At an analogous time, CPM of interactive formats is typically higher. In this regard, it will be better for the emblem to test the static ad format along with interactive and evaluate their effectiveness and means to obtain specific KPI.
Test different creatives for alternative viewers segments. The more personalized will be the creative the more options the users will react and convert.