Mobile app ratings and reviews benchmarks Business of Apps

But because the unencumber of iOS11, we’ve also seen a downturn in the variety of iOS comments as the rating process was made easy. Because of how seamless leaving comments on iOS apps now feels, clients feel like they’re “done” with the method after offering a rating, thus leaving fewer comments. In Android apps, individuals are made to go away the app in an effort to finished a rating and review, which makes them feel like more is needed of them as a way to comprehensive their task. In iOS apps, the event is not disrupted and they are not taken somewhere else, which makes people feel like an easy rating is enough to fulfil their input duties.

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