Our agency consultant and online marketing’s favorite spikey haired commentator, Murray Newlands, has released another useful guide. This time targeting mobile marketing. With the starting to be fervor surrounding mobile, Newlands’ latest white paper couldn’t come at an improved time as advertisers, publishers, agencies, and networks more and more shift focus toward the mobile space. “I’ve traveled around the country and as far as China this year and it seems that all any one is speaking about is mobile,” Newlands said. “So I was encouraged to learn more about it myself, but if I looked online for some resources I was stunned at how few existed.
And, it seemed that the ones that were already out there had some variety of catch to them, like signing up with a community, which I know not each person wants to do. So I thought that with the success of my last two books, it would be beneficial for me to do a little research and pen a mobile guide of my own, with no strings connected for the readers,” he defined. The 21 page guide is a free down load from Newlands’ online e-book TheMail. com. Inside the book, readers can expect to find five chapters that cover a variety mobile advertising topics from a basic advent, all of the way down to establishing alternative sorts of campaigns and best practices for optimizing those campaigns.
Along with Newlands’ tackle the a variety of features of the mobile industry, the guide also contains a sections from other guest authors. Where they offer their unique expert insights and tips gained through real world, first hand event. With its undeniably wide ranging content material, we asked Newlands what he wants people to get from the guide and why he considers it a must read for any one who is shopping to get into the mobile advertising and marketing industry. “From my event, there’s a disconnect between the demand for mobile marketing information and the supply, and with this guide I’ve attempted to fill that gap. I think sellers who have their sights set on the mobile space wish to read this so that they’ve a primary grasp on the way mobile works, in addition to some advice for constructing, running, checking out, and optimizing campaigns.
There is lots that folk need to know to be able to find achievement via mobile, and this guide is an excellent first step to assisting them obtain their goals. ”To get your free copy of Murray Newlands “Mobile Marketing Strategy Guide,” CLICK HERE.