1. INTRODUCTION, METHODOLOGY and PRODUCT DEFINITIONS2. INDUSTRY OVERVIEWPreludeMobile Advertising In a NutshellMobile Advertising Most Rapidly Growing SolutionImpact of Mobile Advertising Trends on the IndustryCurrent and Future AnalysisAsia Pacific Steers the MomentumDisplay Advertising to Expand the Market PotentialMessaging Advertising Sees Dwindling FortunesMobile’s Influence on Consumer Lifestyle Enthuses BrandsGoogle Leads World Mobile Ad MarketAndroid Invades Mobile SpaceFactors Driving Growth in Mobile Advertisement MarketPersonalized Nature of AdvertisingSmartphones Find Favor with Mobile Advertising FirmsExpansion of Mobile Internet and 3G/4G TechnologiesNew Formats Help Marketers Boost Mobile Video AdvertisingAdoption of New Ad FormatsDigital Video Ads to Go Mobile FirstAttracting Distracted AudiencesInfiltration of Social NetworksOpt in Advertising: Giving Consumer the ChoiceThe Benefit of Frequency CapCustom TargetingFavorable Response Rates and Instant FeedbackValue for MoneyNew Forms of Mobile Advertising3. MARKET DYNAMICSUser Engagement: The Focal PointKey Mobile Advertising Trends Shaping the MarketMobile Video Content Set to RuleHyper Locality Trend of Search for Nearby PlacesBrands Take Advantage of Sponsored ContentMessaging AppsTime for Brands to Increase Investment in Mobile AdvertisingHardware Related Developments: Major Influence on Mobile Ad Market DynamicsNew Age Advertisements to Fuel Mobile Marketing SpaceThe Potential of Multimedia Mobile MarketingMobile Video Ads Surpass Online Video AdsSingular Focus Boon for Mobile Video AdsLess DistractionNot Limited to Peak HoursMobile Video Ad Applications Engage UsersEasier Frequency ManagementiPad: Transforming the Mobile Advertising MarketplaceMetrics and Analytics Support Drives Mobile Marketing SuccessIncrease in Mobile Local AdvertisingTelecom Operators to Gain from Mobile AdvertisingResponsive Site Design to Influence Web TrafficTechnological Advancements Drive GrowthNFC Another Smart ApproachRTB Adding Dynamism to Mobile AdvertisingGeo fencing The New Buzzword for Brand PromotionEconomical Price Plans Promote Mobile ContentMobile TV holds Bright Prospects in Mobile AdvertisingMobile Advertising to Provide Gains to Ringtone VendorsProgrammatic Buying and Selling The New Growth AreaRetailers Rely on MobileROPO and Show Rooming Derivatives of Mobile ProliferationSelect Key Statistical DataChallenges Facing Mobile Advertising MarketFactor Restraining Growth in Mobile Advertising MarketMobile Advertising Seeks to Resolve Technical HurdlesClick Fraud The Negative Aspect of Mobile AdvertisingConcerns over Data Protection and PrivacyTraditional Mass Media Remains RelevantConflict of Interest in Pay per Click ModelKey Issues Affecting PPC Account of Mobile AdvertisersNo One Seeing the AdsPhone Not RingingObsolete Landing Page Strategy4.
TECHNOLOGICAL INNOVATIONSMobile Devices Ideal Partnership of Advertising and TechnologyViewpoints on Shaping the Future of Mobile AdvertisingGiffgaffNewVoiceMediaCrate and Hustle and GrindMonetizeMorePurplegator and Advanced Telecom ServicesDesign and Digital Media, OrchestrateSpatiallyChoozleFerebeeLaneHylink North AmericaRichardson MarketingVery Large BitsKey Innovative TrendsUser Generated ContentProactive Communication Using ChatbotsCombining Moving Content with CommunicationProgressive Web AppsAR and VRAI and Machine LearningServer Side Header BiddingPrivacy ProtectionFraud EliminationLive Streaming, Out streaming and VideosProgrammatic AdvertisingMessaging and ChatbotsService based MonetizationGoogle AMP and ALP5. SERVICE OVERVIEWDefinitionSuccess of Mobile Advertising: Key Determinant FactorsMobile Advertising Value ChainMobile Advertising FormatsMobile MessagingSMSMMSTypes of MMS Advertising UnitsMobile TVMobile WebTypes of Mobile Web Ad UnitsMobile Internet Advertising Vs Mobile MarketingAdvantages of Mobile AdvertisingMobile Vs Traditional Advertising ChannelsMobile Advertising Guidelines6. COMPETITIVE LANDSCAPEMobile Advertising PlatformsDemand Side Platforms DSPsMobile Ad Servers and SSPsApp Install PlatformsMobile Affiliate NetworksMobile Ad Analytics and TrackingMobile Marketing Automation PlatformApp Store Advertising6. 1 Focus on Select Players6. 2 Product Launches/DevelopmentsThinknear Releases Geolink Mobile Advertising PlatformMTN and Twinpine Unveil Upgraded Version of MTN Mobile AdvertisingReddit Rolls out New Native Mobile AdsWeQ Launches WeQ Mobile Advertising SolutionsOath Launches New Mobile Ad FormatsDDI Media Introduces DDI Mobile Advertising PlatformMobAir Launches MobAir Mobile App Marketing Platform in IndiaFacebook Rolls out Ads in the Facebook Messenger’s Mobile AppNews UK Launches New Vertical Video StudioCheetah Mobile Launches Cheetah AdsInMobi Launches a Suite of Advanced Mobile Video Ad Solutions in Europe6.
3 Recent Industry ActivityATandT Acquires AppNexusPandora Acquires AdsWizzInMobi Acquires AerServRhythmOne Acquires YuMeEros Now Partners with InMobiInMobi Partners with Microsoft to Enable New Age CMOsBSNL Partners with Call2Action Communication to Launch Mobile Advertising PlatformAMC Networks Partners with ACTV8me to Launch Mobile Ad PlatformInMobi Enters into Monetization Partnership with Airtel TVGlispa Acquires JustAdTaptica Acquires AdinnovationBig Mobile Acquires Made MediaLine to Acquire Mobile Ad Tech Company FiveVerizon Acquires Operating Business of YahooQuotient Acquires Crisp MediaGoogle Partners with Bidalgo for Mobile AdvertisingInMobi Partners with Talks Media for Mobile AdvertisingTripleLift Partners with Tabmo to Improve Mobile Native OfferingInMobi Partners with Horyzon Media for Mobile AdvertisingTwinpine Partners with Afmobi to Offer Palm Play Content Store and PalmChat Social7. GLOBAL MARKET PERSPECTIVE8. REGIONAL MARKET PERSPECTIVE8. 1 The United StatesA. Market AnalysisCurrent and Future AnalysisMobile Advertisement Driving Future Growth of BrandsTiny Screen Huge PotentialSnapshotsFactors Driving Growth of Mobile AdvertisementsFactors Restraining Growth of Mobile AdvertisementsMarket DynamicsAdvanced Mobile Devices Foster Growth in Mobile Advertising MarketRising Popularity of SmartphonesMobile Advertisement to Expand its Share in Digital Ad SpendingMajor Mobile and In App Ad TrendsMobile Display Advertising on the RiseMobile Ads Surpass Browser Based Standard Banner AdsAdvanced Mobile Technology to Promote GrowthGrowing Importance of Mobile Advertising Strategy for Modern MarketersKey Statistical DataB. Market Analytics8.
2 CanadaA. Market AnalysisCurrent and Future AnalysisMobile Extends New Opportunity for Canadian AdvertisersChallenges Confronting Mobile Advertising in CanadaB. Market Analytics8. 3 JapanA. Market AnalysisCurrent and Future AnalysisMarket OverviewSmooth Way Ahead for Mobile AdvertisingB. Market Analytics8.
4 EuropeA. Market AnalysisCurrent and Future AnalysisOverviewEurope Sees Rise in Mobile Ad Spending as a Proportion of Digital Ad SpendingFactors Driving Growth of Mobile AdvertisementsFactors Restraining Growth of Mobile AdvertisementsMarket DynamicsSearch and Display: Largest Revenue GeneratorsWestern Europe Exhibits Higher Growth ProspectsB. Market Analytics8. 4. 1 FranceA.
Market AnalysisCurrent and Future AnalysisSignificant Mobile Ownership Fails to Surge Mobile Advertising MarketTechnology Improvements A Must for Advances in the MarketB. Market Analytics8. 4. 2 GermanyA. Market AnalysisCurrent and Future AnalysisA Peek into German Mobile Market DynamicsSmartphones to Drive Mobile Internet Use and Ad SpendingMajor Users of Mobile AdvertisingB. Market Analytics8.
4. 3 ItalyMarket Analysis8. 4. 4 The United KingdomA. Market AnalysisCurrent and Future AnalysisMobile Emerges as a Key Marketing Channel for BrandsMobile Advertisers Leverage Metrics Measurement SystemMobile Internet Advertising Gains PopularityB.
Market Analytics8. 4. 5 SpainMarket Analysis8. 4. 6 RussiaMarket Analysis8. 4.
7 Rest of EuropeMarket Analysis8. 5 Asia PacificA. Market AnalysisCurrent and Future AnalysisOverviewRising Penetration of Mobile DevicesMobile Advertising: A High Growth MarketA Highly Diverse MarketRobust Rise in Mobile Internet User BaseChallenges for Mobile AdvertisingMarket DynamicsStrong Growth for South East Asian MarketsText Messaging Continues to Retain Significance in Mobile MarketingMobile Search Holds Maximum PopularityMobile Videos: Potential for GrowthEmbedded Advertisements and “App vertising” on the RiseSmarter Advertisements for SmartphonesCompanies Increasingly Promoting Mobile AdvertisingB. Market Analytics8. 5.
1 AustraliaA. Market AnalysisCurrent and Future AnalysisMobile Emerges as the Fastest Online Advertising Media ChannelMobile Advertisement to Gain MomentumSmartphones to Change Low Receptivity Trend in the Mobile SpaceB. Market Analytics8. 5. 2 ChinaA.
Market AnalysisCurrent and Future AnalysisA Rapidly Expanding MarketGrowth Drivers of Mobile AdvertisementFactors Restraining Growth of Mobile Advertisement MarketMarket DynamicsMobile Internet Sees Faster GrowthInternet Based Digital Services Find Popularity among Mobile UsersMobile Television Witnessing Rapid GrowthAlibaba Retains Huge Lead in Mobile Ad Spending MarketB. Market Analytics8. 5. 3 IndiaA. Market AnalysisCurrent and Future AnalysisThe Fastest Growing Mobile MarketMobile Advertising: Benefiting from Rising Mobile Phone PenetrationMarket Dynamics4G Boosts Mobile Advertising MarketSustained Growth for SMS AdvertisingMarketers Seeking Innovative ApproachesRural Penetration of Mobile Phones to Boost Mobile AdvertisingSMBs Keep an Eye on Mobile Ad VerticalTraditional Media Still Lead the MarketB. Market Analytics8.
5. 4 South KoreaA. Market AnalysisCurrent and Future AnalysisMobile Advertising on the RiseHigh Growth of Mobile Internet Penetration to Benefit Mobile AdvertisersB. Market Analytics8. 5. 5 Rest of Asia PacificA.
Market AnalysisCurrent and Future AnalysisReview of Select MarketsMalaysiaSingaporeB. Market Analytics8. 6 Latin AmericaA. Market AnalysisCurrent and Future AnalysisLatin America Sees Growth in Mobile AdvertisingB. Market Analytics8. 6.
1 ArgentinaA. Market AnalysisCurrent and Future AnalysisAndroid Leads the Mobile MarketB. Market Analytics8. 6. 2 BrazilA.
Market AnalysisCurrent and Future AnalysisAndroid Devices Give Lead to Mobile AdvertisingB. Market Analytics8. 6. 3 MexicoA. Market AnalysisCurrent and Future AnalysisHigher Smartphone Penetration to Benefit AdvertisersB. Market Analytics8.
6. 4 Rest of Latin AmericaMarket Analysis8. 7 Rest of WorldA. Market AnalysisCurrent and Future AnalysisReview of Select MarketsIsraelSouth AfricaOpportunities and ChallengesLack of Local Publishers: A Missed OpportunityB. Market Analytics9.