And finally, fixing fraud is in ad networks’ best attention. Ad networks’ very existence depends on trust from sellers: lose that, and dealers stop making an investment. When they stop investing, ad networks starve. So the networks have a vested attention in preventing fraud.
This is not only a long run existential issue; it’s an everyday business achievement issue. After all, when sellers learn that they’ve been cheated, they regularly claw back tens or a whole bunch of hundreds of dollars of spend. Ad networks commonly have little choice but to refund or replace the fraudulent ad deliveries — and eat the loss. “There’s a core challenge in the industry: time to suggestions,” says TUNE business data evangelist Jim Tommaney. “Doing the analysis in finding the fraud styles can take 45 days … and that may be tens of millions of dollars later. Now you’re in a high risk, high volume, high dollar, contentious dating.
TUNE’s goal is to head the analysis all the way upstream, find the fraud automatically, and act immediately. In other words: degree faster, learn faster, and modify faster. Each additional feature you’ll see us unlock in the arriving months additional supports that real time impact.