It’s an exhilarating time to be concerned in transport. Certainly, there are colossal challenges, particularly surrounding rising global inhabitants density and car emissions, which must be addressed at the same time as traveller expectancies retain to rise. But there are also smarter than ever solutions readily available. Luckily, when it comes to trying to make sense of it all, Intertraffic shows around the world enable visitors to keep previous to the curve by showcasing the newest era from established providers and startups, as well as offering conference courses led by one of the crucial world’s most influential concept leaders. Right: The Intertraffic team left to right Greg Posey, Sales Consultant; Carola Jansen Young, Senior Brand Marketing Manager; Joyce de Winter, Exhibition Manager Intertraffic Amsterdam and Istanbul; Roy Koning, Sales Consultant; Fleur Kaldenberg, Content and Community Marketeer; Richard Butter, Director Traffic Technology; Wanda Luinenburg, Brand Marketing Executive; and Editha Hoogenberg Derksen, Exhibition Manager Intertraffic Mexico and China.
Also part of the team, though not pictured, Rogier Peijster, Sales Consultant; and Puck Schmitz Huber, International Event Operations Manager“The global traffic technology and mobility marketplace is facing a large transition,” says Joyce de Winter, exhibition manager for Intertraffic Amsterdam and Istanbul. “Connectivity among the a whole lot of disciplines and systems requires smart and smart solutions, so the transition of our industry is bringing new opportunities for all involved, while developments like urbanization, digitization, automation and effort transition, bring new commercial models for improving safety, effectivity and sustainability of delivery. ”To ensure that the information is rich enough, all appropriate players in our marketplace wish to be willing to share data and see the competencies and alternatives that new business models will bring” Joyce de Winter exhibition supervisor Intertraffic Amsterdam and IstanbulAmsterdam focusAmsterdam is the home of Intertraffic and the biennial event held at the city’s RAI exhibition center is the largest in the calendar. Therefore it is with great excitement that Intertraffic’s director of traffic era, Richard Butter considers adjustments and highlights for April 2020. “We lately redefined our exhibitor segmentation to replicate the dynamics of a recent mobility surroundings,” says Butter.
“You will see the primary adjustments at a higher Amsterdam show, our 25th version. Intertraffic has a serious reach and we want to use our power to play our part in rushing up the mobility transition. Our content, both in the knowledge program during events as well as year round, interprets global market issues into sensible examples, knowledge sharing and showcases. Our visual identification has also been given a good makeover, so we are fresh faced and ready for the future!”There are already additional Intertraffic shows in Istanbul, Beijing, Shanghai and Mexico City. Considering whether there might be further shows added to the calendar, Butter is candid.
“The next two years we can focus on constructing our brand with year round communication, strong content and staying on top of the world with our Amsterdam show,” he says. “In some areas we also are looking to put more effort because of altering political and financial local weather so we are busy enough nowadays. But you never know, Intertraffic is always open for alternatives. ”Open dataAs part of the Intertraffic team, de Winter always meets key avid gamers shaking up the mobility industry at shows around the globe, and discovers new and creative ways to relieve congestion and make our roads safer. Excited as she is about the situation, she’s all too aware that new solutions to age old complications bring fresh demanding situations – similar to the need to get all stakeholders to share data.
“The latest transition is causing some severe complications for the traffic industry,” she says. “One major challenge is to control the ever expanding need for the stream of folk and goods. Urban areas are looking to be more accessible, liveable and sustainable. High excellent data from varied sources will define the largest part of the behavior of road users, but to ensure that the information is rich enough, all relevant gamers in our marketplace need to be inclined to share data and see the skills and opportunities that new industrial models will bring them. Everyone must adapt or change their agencies to remain in the sport.
”New solutionsIntertraffic shows are a catalyst for change. At the Intertraffic Amsterdam show in April 2020, as an example, a space designated for startups might be useful stimulate growth in every area of the traffic generation environment. The ITSUP 2020 is a dedicated platform where startups can pitch their innovative options and attach with suitable companions, giving them an opportunity to existing themselves to a huge foreign audience of traffic generation professionals. It is an illustration of what sets the Intertraffic brand aside from other events. “Intertraffic offers the complete spectrum of site visitors management, infrastructure, smart mobility, parking and road safety,” notes de Winter.
“Important avid gamers from the market may be current and the aggregate of the wide selection of experts on our show floor with the Intertraffic Smart Mobility Summit can play a huge role in bringing the finished market – from low to high tech – the perfect tools, advice or opportunities for cooperation with other specialists, to remain in the game. Our Summit program during Intertraffic Amsterdam is on the market for all visitors free of charge; sharing high level experience at no cost for everybody. ” Almost 1/4 of the 32,000 total guests attended the various theatre programs that took place at 2018’s Intertraffic Amsterdam show and the 2020 event supplies to build on the high quality of classes. With three theaters across the site, conception leaders delivering content on topics equivalent to big data, shrewd infrastructure, traffic leadership, self sufficient driving and Mobility as a Service MaaS, the Amsterdam show allows real experience trade. But anywhere you are in the world, Intertraffic let you to understand the unexpectedly altering delivery landscape, whether through one of its events, its web page intertraffic. com or in the pages of this magazine.
Keep your eye out for much more interesting ways to access Intertraffic experience over the arriving months. “China is not the nation of copy cats and occasional tech merchandise anymore,” says Hoogenberg Derksen. “Now high level generation comes from China. For example, there are fast advancements in electrical cars and self sustaining riding. All cities need a tailor made method when it comes to infrastructure and technology.
Zero emission is top precedence for the Chinese government. Autonomous driving has become part of the countrywide shared mobility plan in China. It is not a question of how but when. With a majority of these fast developments in mobility Chinese companies need more experience, options and merchandise to satisfy high demand.