Since buying its iconic urban publications NOW in November 2019 and the Straight in February 2020, the Company has completed an aggressive electronic transformation strategy to migrate the titles into profitable, best edge electronic systems. The Company’s investment in arising and advertising high first-rate content material from omnichannel distribution and expansion to coming up new trending verticals like esports and psychedelics has driven formerly introduced double digit user growth month over month across all homes. As MediaCentral’s audience reach speeds up, the Company has initiated new generation based revenue streams to monetize its readers. “Our electronic advertising revenues are projected to dramatically surpass our legacy ad model as we move forward with our tech heavy approach.
We are leveraging the latest technology to optimize bottom line growth, while making certain our readers have the best possible event. Programmatic ads are a success because they use computer studying to ensure customer demand ad placements, driven by data, in real time,” said Anton Tikhomirov Senior Vice President, Technology and Architecture of MediaCentral. “We have seen wonderful growth from our programmatic ads and are excited for this persisted trajectory as we move forward with supplementary electronic earnings drivers.