Media Transparency: Prescriptions, Principles, and Processes for Marketers Overview ANA

Among other aspects, the hot template includes language designed to mirror best practices on a worldwide level so advertisers external the U. S. can, with some local modifications, come with it of their contracts, in addition to revising and clarifying the definitions of a few terms that had caused marketplace confusion. These come with updates to the definition of “Programmatic Media” that more closely displays the definition used by the Interactive Advertising Bureau. Also, the definition of “Conflicts of Interest” was updated to come with language clarifying that disclosures could be made about investments if the media agency or its associates have a economic connection to a company that provides facilities to the advertiser.

Social media cookies offer the possibility to attach you on your social networks and share content from our site through social media. Advertising cookies of third events bring together guidance to aid better tailor advertising for your pursuits, both within ANA’s internet sites and on other websites and online facilities. In some cases, these cookies contain the processing of your private data. For additional information about this processing of non-public data, check our Privacy and Cookie Policy. Deselecting these cookies may bring about seeing advertising this is not as applicable to you.

You may also not be in a position to link effectively with Facebook, Twitter, or other social networks and/or not be capable of share content on social media.

See also  Advertising, Promotions, and Marketing Managers : Occupational Outlook Handbook: : U. S. Bureau of Labor Statistics