This year we saw that development reflected in product advancement, advertising and leisure. Earlier this year, for example, MAC cosmetics introduced a collaboration with 91 year old skool standout Iris Apfel. The collection is encouraged by colors preferred by Apfel, a longtime inner and textile dressmaker who’s come into the spotlight in her twilight years. We also saw the critically acclaimed movie, The Best Exotic Marigold Hotel—defined by Time as “a charming party of aging”—become a surprise box office hit.
The film by director John Madden follows a set of British retirees moving to India to live in an old hotel and features acting heavyweights Maggie Smith and Judi Dench, both of whom turn 78 this year.