Master Local Business by Optimizing Local SEO
Starting a business? If you want your business to grow, especially in the local area, one of the things you can take advantage of is local SEO.
In today’s digital era, almost all business people take advantage of the internet to attract large numbers of consumers.
Apart from SEO, you can also, you know, glance at local SEO first so that you can reach customers who are around your business location.
What is local SEO like? Why is it important to apply? Then, how do you apply it to the maximum?
Without further ado, let’s follow the discussion from FroggyAds below!
What is Local SEO?
Reporting from Bright Local, local SEO is the process of optimizing SEO for your business so that it gets the highest local search rankings on the Google search engine.
As a user, maybe you often come across things like this when searching for something on Google.
For example, when you are looking for the nearest pizza restaurant. From this search, Google will automatically display the results of pizza restaurants that are located near you.
It is undeniable, sometimes users also search according to their current location. For example, when you want to search for the keyword “install CCTV”.
Not infrequently, users will search for it by adding a location behind it, “install CCTV Jakarta”, “Bandung”, or other cities.
Well, this is very useful for business people who want to maximize their website in the local area.
This practice is considered very effective for maximizing your business on the internet. This is because the competition is only for businesses in certain locations, not within the scope of one country.
Importance of Local SEO
In fact, how important is it, implementing local SEO for our business website?
Launching from the Search Engine Journal, 50% of people do local searches via mobile to find the closest business address.
78% of local searches via mobile end up with purchases made by users offline.
Looking at this data, local SEO is the main key to developing a business in the local area, before finally being able to reach even wider locations.
Indirectly, this will help you to attract consumers to know the location of your business, then make transactions by visiting your store.
Imagine if you didn’t maximize local SEO properly. Users will certainly find it difficult to find your business.
In the end, your business will not thrive.
How to Maximize Local SEO
Looking at the explanation above, we agree that local SEO is a promising optimization process for businesses.
This is mainly in terms of SEO to be at the top of local search rankings.
Then, how do you maximize it for business? FroggyAds has prepared the methods for you below:
1. Optimize Google My Business
Have you used Google My Business? If not, you should start learning this tool from Google on this one.
The reason is, reported by Ahrefs, Google My Business is a tool that can be used to maximize local SEO practices so that your business can be detected by search pages and Google Maps.
Open Google My Business, then register your business there. You can use Gmail to sign up for Google My Business.
After that, complete your profile by filling in the business name, category, logo, product photo, and others.
Later, the Google My Business profile will be displayed like this if a user is searching for it on Google.
Don’t forget, submit your business website to Google My Business.
2. Create local content
What is local content like? Local content is meant here is that you create content around the city where your business is currently running.
For example, you run a traveling business in Yogyakarta. So, immediately create local content about the city, such as interesting tours in Yogyakarta, good food in Yogyakarta, and others.
This is a very important thing to do to optimize local SEO.
Reporting from Hubspot, although creating content widely will attract many people, local content will help you focus on attracting local audiences first.
3. Make sure the website is mobile-friendly
As previously mentioned, most people use mobile to search for something on the internet, whether it’s a product or a service.
Therefore, make sure your website is mobile-friendly or friendly to mobile users.
To check whether your website is mobile-friendly or not, you can use tools like Google Mobile-Friendly.
There, you will be told by Google what to improve if your site is not mobile-friendly.
So, that’s a brief explanation of local SEO and how to make the most of it.
In essence, local SEO is a type of SEO that you should consider growing your business.
For your business to grow, don’t forget to advertise through the Froggy Ads service, you can start by advertising your products so that later you can increase visitors on your online business portal. Froggy Ads is an online advertising service that can help you control all your product campaigns. helps you target your desired marketing target and provides you with multiple options for marketing your product.