Marketing : What is source/medium? MarketingSherpa Blog

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Recently we moved our company office to a new area. We are in the procedure of updating our tackle on our sites, online company listings, social profiles, templates, etc. When I checked our email templates, I realized that we had ignored to position a variable tag in our email footers. Because of this oversight, we had to manually change the tackle for a couple of hundred templates.

If we had used this useful tag first of all, it would have saved us a lot of time. Variable tags have a few uses and benefits in email automation, but before I clarify additional, let’s define the term in case you are new to email advertising.

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