Recently we moved our company office to a new location. We are in the method of updating our address on our web sites, online enterprise listings, social profiles, templates, etc. When I checked our email templates, I realized that we had neglected to position a variable tag in our email footers. Because of this oversight, we had to manually change the tackle for a number of hundred templates. If we had used this handy tag first of all, it’d have saved us a large number of time.
Variable tags have a couple of uses and benefits in email automation, but before I give an explanation for further, let’s define the term for people that are new to email advertising. With a long landing page, you don’t have an analogous problem that you do with an unlimited scrolling page. Visitors can scroll down and at last get to the underside to see the footer. However, if the page is long enough, they may lose patience. So one can want to test a sticky footer.
It could help increase conversion by giving them the credibility tips they desire. Or it can hurt conversion as it presents a distracting factor on the page. The results will rely on how your unique guests react on your unique merchandise’ pages, and they will likely vary by industry, product type and vacationer type.