Marketing Strategies Through Instagram
It is undeniable that Instagram has become the most popular social network today. Based on the information of Carolyn Everson – Vice President of Global Marketing Solutions Facebook as Instagram’s parent company, the number of monthly active users of Instagram reached 800 million users in 2018.
More than 45 million users are active Instagram users from 2017 data, and it is expected to continue to grow in line with the increasing level of internet penetration.
This figure is very potential for business people, especially those who use Instagram as part of their marketing strategy. Therefore, to utilize the huge market potential on Instagram, you need to implement marketing strategies through Instagram effectively as in the following explanation:
Instagram has a unique feature called Instagram Stories or Instastory. Although initially received a lot of criticism because it was considered blatantly imitating Snapchat, the reality is that now Instastory has become a superior feature of Instagram.
Through this feature you can upload photos, videos, or just limited to text with a variety of customization options that you can set yourself. Make a design that is as distinctive and interesting as possible for each content that you will upload through Instastory. The content can be said to be effective if it can attract the attention of the audience in less than 2 seconds.
Using Micro Influencer Services
Micro influencers are considered more loyal than celebrity followers. Companies with a national scale even prefer to use micro influencers, in addition to being cheap, the effects are more or less the same as advertising through television.
Exerticy’s research shows that micro influencers have about 22.2 times more conversations with their followers on Instagram than macro influencers such as celebrities or public figures.
The effects of micro influencers will usually be felt immediately right away. People who follow them tend to have the same interests, so the level of trust in the product being promoted will also be large.
Instagram Ads is one of the paid advertising services provided by Instagram to reach a wider and more targeted audience. Instagram Ads are usually used to increase brand awareness and sales. Target consumers are determined based on location, demographics, interests, behavior, and so on. Previously, maybe you also need to know how to determine your target market.
There are various types of Instagram Ads that you can choose from, including the following:
- Photo Advertising
To take advantage of this feature more effectively, we recommend using photos with creative materials that are simple and attractive. Photos can be made in square or landscape format according to your needs.
- Video Advertising
With video ads, you can give consumers a better impression through an audio visual display. Video ads are usually more effective than photo ads. The maximum duration of video advertising is 60 seconds in both landscape and square formats.
- Carousel ad
Carousel ads allow you to display more than one photo or video in one post. Photos or videos that are placed in front must really be able to bind the customer’s interest. If the content that is displayed at the beginning is less attractive, consumers are certainly reluctant to find out more about your product.
- Instastory Advertising
Based on Instagram’s internal data, with ads on Instagram Stories you can connect to more than 400 million accounts every day. This ad will appear on the sidelines of Instastory when consumers are switching from one story to another.
Thus the discussion about marketing strategies through Instagram. In addition to utilizing Instagram in advertising, you can also advertise through the Froggy Ads service, you can start by advertising your product, so that later you can increase visitors on your online business portal. Froggy Ads is an online advertising service that can help you control all your product campaigns. helps you target the marketing targets you want and gives you many choices for marketing your product.