Marketing Psychology: Definition and 10 tips for business
Definition of Marketing Psychology
Psychology is a knowledge that studies a person’s psychology that can be resolved slowly and directly. In the sense that these psychologists can help someone in handling the stability of his emotions, as well as in the sale of a product, known as marketing psychology.
Marketing known by the community is someone who only explains first about the product. After that the customer candidate will be tried freely by the product offered. Then provide the product price offer.
Just as previously explained that psychology is a psychological science that has an impact on one’s emotional. While marketing is a profession that is tasked with marketing a product. Where a marketing will later introduce various products to the public which is used as a customer candidate later.
So that marketing psychology is a science that provides an understanding of the issue of motives that influence the emotions of the purchase of a plant or service. Not only affects emotions and also market actions in giving a view of a product. Where these products are goods or services offered by business people.
Tips for better businesses especially for marketing psychology
In product marketing also requires various strategies that can be done to do the marketing so that it runs smoothly. In addition, various tips are also needed before doing product marketing. So the following exposure regarding tips for better businesses especially for marketing psychology.
1. Help Customer Candidates
The first tips to do by marketing psychology are helping prospective customers. With the aim that the customer can avoid the test questions commonly offered by the seller. But this can be avoided using softer words so that the customer is interested. Like “our products do not provide payment for the first month”.
2. Give the label hierarchy
In giving hierarchy labels, marketing psychologists should provide privileges to their customers. Because these privileges can provide opportunities so that a customer can become a permanent customer of the product offered. In addition, the customer will also recommend the product offered to his relatives by mouth to mouth.
3. Understand the type of buyer
The buyer has 3 types, namely Tightwads, SpendThrifts, and also Average spenders. The third way of selling the type of buyer is almost similar even though some are included in the level easy and also difficult. The type of buyer which includes easy in sales is spendthrifts that only focus on convincing buyers. While both other types are very difficult because they need a lot of time.
4. Build urgency
In building a urgency should use words that are not cliche. Use of words that can show the superiority of a product offered by marketing. So that after providing information about the products offered, try to give instructions for your use to be optimal. Therefore, the customer is not wrong in the procedure for use.
5. Show the true purpose of the company
Not all companies have different purposes such as one of its goals to provide assistance to cancer sufferers. So it can be said that the true purpose of the company is established for something. Therefore, these tips can help and are considered more effective in increasing conversions.
6. Using the Devils’s Advocate technique
Usually the customers have their own assumption that the product offer is very boring because it has finally been thumped. In the sense that, the offer of a product must end up with sales. However, to avoid this, marketing can provide a case study that is Relvan and actual.
7. Give a surprise to the customer
Surprise is a very expected and liked by customers. But this surprise gear should be in the form of extraordinary good things. In the sense that the surprise can make a consideration of a buyer. Consideration to use services or products offered at the same time believe the product.
8. Use Internet Marketing
Marketing psychology can also use the internet as tips for better businesses. Because this internet is a very sophisticated technology in the protection of prospective consumers without having to meet directly. The method is enough by displaying products and make sure the product is in accordance with the required by consumers.
9. Competitor analysis
Seeing with the many competition in the business world, marketing must explore the concept. Where the concept will be used later by competitors to become the main capital in maintaining the business run. In addition, the advantages and disadvantages of competitors must also be known first.
10. Select a strategic location
The last tips are to choose a strategic location for the product offered. The place here must be conditioned with the product you want to offer. So that business opportunities that are being carried out can get a lot of profits. In addition, the place to come out must be more accessible to many customers in the sense of the place is more open.
Looking at the definition and tips for better businesses that have been described can be applied. One of the very good tips realized is to give a surprise to the customer. So that the customer can consider buying products offered because they have received various advantages of the surprise.
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