The Future of Influencer Marketing Research Report 2017TopRank Marketing and Traackr, in partnership with Altimeter, released a brand spanking new report this week. The goal of this report was to make clear the definition and meaning of influencer advertising and supply solid future course to influencer advertising programs through research. For example, 71% of dealers said their influencer advertising and marketing programs are strategic or highly strategic, but account for less than 10% of total advertising budget. As Lee said in his blog post: “Clearly, business agencies want to put their money where their approach is. ” Online Marketing Blog.