Marketing is the key to sales, let’s know deeper

One of the things that contributes the greatest of the success of a business is marketing. So, marketing can be called a key for large sales. Marketing also has a big impact on the survival of a company in the future.

For this reason, it is important for you to know about deeper marketing.

Understanding Marketing

Marketing is an activity to meet the various needs and customer satisfaction by doing a variety of ways. Starting from making products, sales, determine prices, and carry out product promotion.

In another sense, marketing is a combination of interconnected activities in an effort to know consumer needs. Thus, the company can develop prices, products, services, and promotions to meet needs and get profits.

With marketing, consumers can be easier to meet their needs. What consumers do only need to exchange various products and services from producers with money. So, if marketing can run optimally, it can make maximum profits to the company.

From this description, marketing is something that must always be considered by a company.

Marketing function

Marketing is an important part of the company. With good marketing, the company can achieve its objectives. Well, what is the function of marketing? Mari, discuss it below:

1. Physical distribution function

To distribute the product physically, what needs to be done is by transporting and storing it. Where these products can meet the needs of consumers with the distribution of various ways. After that, the product is stored in order to maintain product stock. So, when consumers need it, there is still stock and not lack of shortcomings.

2. function of exchange tools

In marketing activities, consumers can exchange with manufacturers and marketing perpetrators to meet their needs. Consumers of course buy products from manufacturers. The way is to exchange money with the product. Or you can also exchange products needed by consumers with other products to use themselves and are traded again.

3. Function of the intermediary

Marketing is the best intermediary media to deliver products from producers to consumers. Which marketing activities will connect a variety of exchange activities with physical distribution. Marketing activities in functions include information search, product grouping, financing, and so on.

In addition, marketing is also one of the divisions in a company. Where there are other functions that include:

As a company sales.
As a promotional driver.
As research and product development
As a manifestation of the marketing communication concept

From the reviews above, it can be concluded that marketing is actually not only about how to sell products. But also about how to get new consumers and maintain old consumers.

Four basic marketing concepts

In the business world, marketing staff must understand really about what marketing is. Well, in understanding about marketing, there are four basic concepts that must be understood. What are you?

1. Production concept

The first marketing concept is production. In this case, entrepreneurs need to know what products are in great demand by consumers. Preferably, direct observations are carried out in the field. Another thing that needs to be investigated is the price of goods on the market. So, it can be a reference in planning the company’s products in the future.

2. Product concept

Basically, consumers like products that have high quality. Therefore, there must be a continuous increase in product quality. That way, the company’s products can compete with other companies. Give the unique on your product, so that consumers can distinguish them with other products.

3. Sales concept

Furthermore, the concept of marketing that must be understood is sales. Where one part is promotion. Understanding of its own promotion is to introduce products owned by consumers.

Perform attractive sales techniques such as providing bonuses on buyers with the terms of sharing product information on others. So, indirectly, consumers will be interested in buying and promoting your products.

4. Marketing concept

This concept is a continuation of the concept of sales. Marketing goals are market needs fulfilled. So, you must pay attention well regarding customer satisfaction. That way, indirectly, you can fulfill the market desire.

Marketing Strategy

To be able to achieve company goals, marketing activities must implement the right strategy. Of course, marketing strategies always change from time to time according to market conditions. Some of the most effective types of marketing strategies in the present are:

Transactional marketing

At present, the transactional strategy is widely chosen because it can boost sales. You can provide shopping coupons, discounts, promotions, or hold big events. This method has been proven effectively to attract buyers.

Paid advertisements

Paid advertising marketing strategies have long been known. However, it is still effective until now. Because, can introduce the product more broadly. This strategy is done by much by paying the advertising space provider platform to display its products.

Marketing through social media

The number of social media users in the world is very much. So, it can be a promising market. In addition, social media has many advantages such as unlimited reach, easy to do, more cost effective, and can reach different consumer layers. With marketing through social media, the product can be better known so that it can increase turnover.

Interactive Marketing

How to do interactive marketing is to involve consumers in the marketing process. For example, with the name of the consumer in the product with customization techniques. This method is very effective in maintaining consumer loyalty.

Content Marketing.

In the digital world, content has a very valuable function. In fact, it can be one marketing strategy. Marketing is not done directly, but by distributing content is valuable, informative, and needed by consumers.

Marketing role in determining product success

Marketing is the spearhead of a company. And will determine the success of a product launched to the market. So, there are some roles that must be done well, including:

Make product planning: Marketing role in product success is to plan products to be produced, so, the product has a great opportunity to be widely marketed.
Identify consumer needs and desires: product quality must be adjusted to consumer expectations. That way, sales will increase.
Research on the market: Research must be done to find out what consumers need and other products circulating in the market.
Serving consumers well: services from the company will also determine the decisions of consumers whether to use these products and services or not.
Designing marketing strategies: even quality products will not be successful if there are no marketing strategies that are on target. The marketing strategy has been described at the previous points.

At present, business competition is very strict. So, business actors must actually turn their brains and make marketing innovations more creatively. Of course marketing strategies that must be carried out must be in accordance with the times.

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