Marketing Glossary of Commonly used Terms Mailchimp

The use of predefined rules to cause email messages in response to genuine actions customers take—or don’t take. Some examples comprise a welcome email that sends when a customer signs up for a mailing list, or a short reminder that the buyer placed something in their cart but never complete checking out. Email automation takes repetitive tasks off your to do list to unencumber it slow for other advantageous tasks, akin to responding to buyer questions. It can assist clients learn more about your brand, inspire them to maintain coming back, or remind them of why they bought from you in the 1st place.

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