Daniel Burstein, Senior Director of Editorial Content, MECLABS. Daniel oversees all content and advertising and marketing coming from the MarketingExperiments and MarketingSherpa brands while assisting to shape the editorial route for MECLABS – digging for actionable suggestions while serving as an advocate for the viewers. Daniel is also a speaker and moderator at live events and on webinars. Previously, he was the main writer powering MarketingExperiments publishing engine – from Web clinics to Research Journals to the blog.
Prior to joining the team, Daniel was Vice President of MindPulse Communications – a boutique communications consultancy specializing in IT consumers reminiscent of IBM, VMware, and BEA Systems. Daniel has 18 years of adventure in copywriting, editing, internal communications, sales enablement and field marketing communications.