Watson, Zach. “Improving Your Marketing Funnel’s Attribution Model. ” TechnologyAdvice. TechnologyAdvice, 18 Aug.
2015. Web. 17 Dec. 2015. . Reinartz, Werner, and Rajkumar Venkatesan.
“A Better Way to Calculate the ROI of Your Marketing Investment. ” Harvard Business Review. Harvard Business Publishing, 10 Nov. 2015. Web.
17 Dec. 2015. . Karr, Douglas. “How You Use Attribution Analysis for Stronger Marketing Insight. ” Marketing Technology.
DK New Media, 05 Mar. 2015. Web. 17 Dec. 2015.
. Ibid Moffett, Tina. “Embrace The New Marketing Performance Measurement Standard. ” Forrester. Forrester Research, Inc. , 2 Oct.
2015. Web. 17 Dec. 2015. .
Miller, Jon. “How to Measure the ROI of Marketing Programs. ” Marketo Marketing Blog Best Practices and Thought Leadership. Marketo, Inc. , 14 Mar. 2013.
Web. 17 Dec. 2015. . Yamaguchi, Kohki.
“3 Challenges Of Attribution Modeling: The Bad, The Bad And The Ugly. ” Marketing Land. Third Door Media, Inc. , 25 Sept. 2014. Web.
17 Dec. 2015. . Ibid Watson, Zach. “Improving Your Marketing Funnel’s Attribution Model.
” TechnologyAdvice. TechnologyAdvice, 18 Aug. 2015. Web. 17 Dec. 2015.
. Miller, Jon. “How to Measure the ROI of Marketing Programs. ” Marketo Marketing Blog Best Practices and Thought Leadership. Marketo, Inc. , 14 Mar.
2013. Web. 17 Dec. 2015. .
Ibid Ibid Marketing Attribution: Valuing the Customer Journey. Econsultancy Digital Marketers United. Econsultancy Ltd, Feb. 2012. Web.
30 Dec. 2015. . Ibid Karr, Douglas. “How You Use Attribution Analysis for Stronger Marketing Insight.
” Marketing Technology. DK New Media, 05 Mar. 2015. Web. 17 Dec.
2015. . Singh, Asmita. “Attribution Modeling’s Pivotal Role in Your Marketing Mix. ” PR Newswire Blog.
PR Newswire Association, Inc. , 7 Oct. 2015. Web. 17 Dec.
2015. . Reinartz, Werner, and Rajkumar Venkatesan. “A Better Way to Calculate the ROI of Your Marketing Investment. ” Harvard Business Review. Harvard Business Publishing, 10 Nov.
2015. Web. 17 Dec. 2015. . Watson, Zach.
“Improving Your Marketing Funnel’s Attribution Model. ” TechnologyAdvice. TechnologyAdvice, 18 Aug. 2015. Web.
17 Dec. 2015. . Burnstein, Daniel. “Marketing Attribution Chart: Data from More than 500,000 Customer Buying Journeys. ” MarketingSherpa LLC, 18 Aug.
2015. Web. 17 Dec. 2015. .
Moorman, Christine. “From Marketing Spend to Marketing Accountability. ” Marketing News 2014: n. pag. American Marketing Association. American Marketing Association, May 2014.
Web. 04 Jan. 2016. . Reinartz, Werner, and Rajkumar Venkatesan.
“A Better Way to Calculate the ROI of Your Marketing Investment. ” Harvard Business Review. Harvard Business Publishing, 10 Nov. 2015. Web.
17 Dec. 2015. . Karr, Douglas. “How You Use Attribution Analysis for Stronger Marketing Insight.
” Marketing Technology. DK New Media, 05 Mar. 2015. Web. 17 Dec. 2015.
. Watson, Zach. “Improving Your Marketing Funnel’s Attribution Model. ” TechnologyAdvice. TechnologyAdvice, 18 Aug. 2015.
Web. 17 Dec. 2015. . Moffett, Tina.
“Embrace The New Marketing Performance Measurement Standard. ” Forrester. Forrester Research, Inc. , 2 Oct. 2015.
Web. 17 Dec. 2015. . Miller, Jon.
“How to Measure the ROI of Marketing Programs. ” Marketo Marketing Blog Best Practices and Thought Leadership. Marketo, Inc. , 14 Mar. 2013. Web.
17 Dec. 2015. . Singh, Asmita. “Attribution Modeling’s Pivotal Role in Your Marketing Mix.
” PR Newswire Blog. PR Newswire Association, Inc. , 7 Oct. 2015. Web.
17 Dec. 2015. . Yamaguchi, Kohki. “3 Challenges Of Attribution Modeling: The Bad, The Bad And The Ugly. ” Marketing Land.
Third Door Media, Inc. , 25 Sept. 2014. Web. 17 Dec. 2015.
. Zwelling, Jeff. “What Works Best For Measuring Marketing Impact?Top Down, Bottom Up Or Sideways?” Marketing Land. Third Door Media, Inc. , 11 July 2014.
Web. 31 Dec. 2015. . Watson, Zach.
“Improving Your Marketing Funnel’s Attribution Model. ” TechnologyAdvice. TechnologyAdvice, 18 Aug. 2015. Web. 17 Dec.
2015. . Miller, Jon. “How to Measure the ROI of Marketing Programs. ” Marketo Marketing Blog Best Practices and Thought Leadership. Marketo, Inc.
, 14 Mar. 2013. Web. 17 Dec. 2015.
. Ibid Ibid Singh, Asmita. “Attribution Modeling’s Pivotal Role in Your Marketing Mix. ” PR Newswire Blog. PR Newswire Association, Inc.
, 7 Oct. 2015. Web. 17 Dec. 2015.
. Miller, Jon. “How to Measure the ROI of Marketing Programs. ” Marketo Marketing Blog Best Practices and Thought Leadership. Marketo, Inc.
, 14 Mar. 2013. Web. 17 Dec. 2015.
. Ibid Ibid Ibid Ibid Zwelling, Jeff. “What Works Best For Measuring Marketing Impact?Top Down, Bottom Up Or Sideways?” Marketing Land. Third Door Media, Inc. , 11 July 2014.
Web. 31 Dec. 2015. . Ibid Singh, Asmita.
“Attribution Modeling’s Pivotal Role in Your Marketing Mix. ” PR Newswire Blog. PR Newswire Association, Inc. , 7 Oct. 2015.
Web. 17 Dec. 2015. . Watson, Zach. “Improving Your Marketing Funnel’s Attribution Model.
” TechnologyAdvice. TechnologyAdvice, 18 Aug. 2015. Web. 17 Dec.
2015. . Singh, Asmita. “Attribution Modeling’s Pivotal Role in Your Marketing Mix. ” PR Newswire Blog. PR Newswire Association, Inc.
, 7 Oct. 2015. Web. 17 Dec. 2015.
. Miller, Jon. “How to Measure the ROI of Marketing Programs. ” Marketo Marketing Blog Best Practices and Thought Leadership. Marketo, Inc. , 14 Mar.
2013. Web. 17 Dec. 2015. .
Ibid Ibid Zwelling, Jeff. “What Works Best For Measuring Marketing Impact?Top Down, Bottom Up Or Sideways?” Marketing Land. Third Door Media, Inc. , 11 July 2014. Web. 31 Dec.
2015. . Yamaguchi, Kohki. “3 Challenges Of Attribution Modeling: The Bad, The Bad And The Ugly. ” Marketing Land. Third Door Media, Inc.
, 25 Sept. 2014. Web. 17 Dec. 2015.
. Miller, Jon. “How to Measure the ROI of Marketing Programs. ” Marketo Marketing Blog Best Practices and Thought Leadership. Marketo, Inc.
, 14 Mar. 2013. Web. 17 Dec. 2015. .
Zwelling, Jeff. “What Works Best For Measuring Marketing Impact?Top Down, Bottom Up Or Sideways?” Marketing Land. Third Door Media, Inc. , 11 July 2014. Web. 31 Dec.
2015. . Yamaguchi, Kohki. “3 Challenges Of Attribution Modeling: The Bad, The Bad And The Ugly. ” Marketing Land.
Third Door Media, Inc. , 25 Sept. 2014. Web. 17 Dec. 2015.
. Miller, Jon. “How to Measure the ROI of Marketing Programs. ” Marketo Marketing Blog Best Practices and Thought Leadership. Marketo, Inc.
, 14 Mar. 2013. Web. 17 Dec. 2015. .
Ibid Zwelling, Jeff. “What Works Best For Measuring Marketing Impact?Top Down, Bottom Up Or Sideways?” Marketing Land. Third Door Media, Inc. , 11 July 2014. Web. 31 Dec.
2015. . Miller, Jon. “How to Measure the ROI of Marketing Programs. ” Marketo Marketing Blog Best Practices and Thought Leadership.
Marketo, Inc. , 14 Mar. 2013. Web. 17 Dec.
2015. . Ibid Zwelling, Jeff. “What Works Best For Measuring Marketing Impact?Top Down, Bottom Up Or Sideways?” Marketing Land. Third Door Media, Inc.
, 11 July 2014. Web. 31 Dec. 2015. .
Miller, Jon. “How to Measure the ROI of Marketing Programs. ” Marketo Marketing Blog Best Practices and Thought Leadership. Marketo, Inc. , 14 Mar.
2013. Web. 17 Dec. 2015. . Zwelling, Jeff.
“What Works Best For Measuring Marketing Impact?Top Down, Bottom Up Or Sideways?” Marketing Land. Third Door Media, Inc. , 11 July 2014. Web. 31 Dec.
2015. . Ibid Yamaguchi, Kohki. “A Concise Overview Of Cross Channel Marketing Models. ” Marketing Land.
Third Door Media, Inc. , 17 Apr. 2014. Web. 31 Dec.
2015. . Ibid Ibid Ibid Burnstein, Daniel. “Marketing Attribution Chart: Data from More than 500,000 Customer Buying Journeys. ” MarketingSherpa. MarketingSherpa LLC, 18 Aug.
2015. Web. 17 Dec. 2015. . Ibid Ibid Moffett, Tina.
“Embrace The New Marketing Performance Measurement Standard. ” Forrester. Forrester Research, Inc. , 2 Oct. 2015. Web.
17 Dec. 2015. . Burnstein, Daniel. “Marketing Attribution Chart: Data from More than 500,000 Customer Buying Journeys. ” MarketingSherpa.
MarketingSherpa LLC, 18 Aug. 2015. Web. 17 Dec. 2015.
. Yamaguchi, Kohki. “A Concise Overview Of Cross Channel Marketing Models. ” Marketing Land. Third Door Media, Inc. , 17 Apr.
2014. Web. 31 Dec. 2015. .
