Market Segmentation: The Right Strategy to streamline Your Marketing Performance!

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Market Segmentation The Right Strategy to streamline Your Marketing Performance

Market Segmentation: The Right Strategy to streamline Your Marketing Performance!

Market Segmentation The Right Strategy to streamline Your Marketing Performance

Today’s online buying and selling business players are starting to focus on creating a brand image of the products they sell and communicating them to customers. To improve brand image, an entrepreneur must have the right strategy. Market segmentation is a strategy that you can use to plan the brand marketing of the products you sell. By knowing market segmentation, it will be easier for you to get big profits, make customers happy with the products offered, and score better performance than competitors.

Market Segmentation, The Right Strategy To Streamline Your Business Marketing Efforts

Market segmentation is a step taken to divide your customers into segments or groups based on the quality and personality of the customer in general. There are many ways you can do to divide your customers into groups. Therefore, you have the opportunity to create your business market segmentation and of course, it can be different from competitors’ market segmentation.

By dividing your customers into small groups, you can target your customers much easier and better than using only one strategy for all of your targeted customers. This will also create a better user experience for each type of customer from a segment. Customers are also expected to be happier to continue shopping at your store.

The purpose of market segmentation is to generate higher sales volume, by grouping consumers is the best thing to know their needs. Market segmentation also allows you to develop products at a lower cost, because you can immediately improve your product according to the specific consumer group you want. This is very effective rather than trying to supply multiple products to many groups.

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If you have found the right pattern for market segmentation, the marketing team only needs to launch its efforts to implement the market strategy that has been set. A popular way to manifest market segmentation is by marketing via the Internet, using online advertising such as Facebook Ads or Google AdWords.

Advantages of Market Segmentation Application

Today, customers who like to shop online want to have a shopping experience that matches their personality. One study found that 64% of online customers want to get offers that match their personality. If they don’t get this, 52% of them will choose to switch to another shop. This explains that a market segmentation strategy is very influential in keeping customers shopping at your store. Here are other advantages of implementing market segmentation:

a. Save Time and Cost

Instead of using one marketing strategy for all types of customers, market segmentation can help you to serve your marketing efforts to a segmented group of customers. This means you won’t waste time and money on ineffective campaigns, as these efforts are implemented based on customer data.

b. Build Better Relationships With Customers

The process of segmenting your market involves you and the marketing team in continuing to learn more about your customers. The more you learn about them, the better you can serve them and create the perfect shopping experience.

c. Help Identify the Strengths, Weaknesses, and Opportunities of Your Marketing Strategy

Customer segmentation can also show you how the brand or brand is performing and the results of the company’s campaigns. You can see which products are the most popular among customer segments. You will learn which parts of your strategy are strong, which need to be improved, and how you can better compete against your competitors.

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4 Market Segmentation Categories

There are several categories of market segmentation, namely demographic, geographic, behavior, and also psychographics. The following is an explanation of the four main categories of market segmentation:

a. Demographic

Market segmentation based on a demographic map is when you divide customers into groups based on their demographic information, such as: age, income, gender, education level, single or married, race, position, religion, and many more. This segmentation type is the most popular choice because it is the easiest and most reliable type of process.

b. Geographical

Market segmentation based on geographic maps is when you separate customers based on where they are located. If the scale of your business has reached the international realm, the segmentation can be between continents or countries. You can also segment them by region, province, city, and even neighborhood or area within a city. For example, South, East, West, and North Jakarta are neighborhood customers who live in DKI Jakarta.

c. Behavioral or Behavior

This method creates segments based on customer behavior or characteristics, such as:

  • How they visit your website (which pages they visit, which links they click on, what time they shop, when did they last shop, etc.).
  • What do they know about your product (are they still learning or ready to make a purchase?)
  • How do they use your product (do they come back often to refill their supplies or get more?)
  • How do they make purchasing decisions (are they impulsive or slow to respond when shopping?)

For example, some customers spend months learning a product from your store before they buy it, while some customers are “impulsive buyers” who will immediately buy when they see a product. Some people want to go to your store to see products in person, while some people always buy online. When you know how your customers behave, it’s easier to give them what they want.

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d. Psychographics

This strategy contains the beliefs, values, personality, and lifestyle of customers. All of these traits can influence their shopping decisions. Psychographic groups may be a mixture of other types of segmentation, such as age or religion (demographics) or their location (geographic).

As an example, you may find that customers born between 1981 and 1999 are more likely to buy organic, “natural”, or environmentally friendly products.

Strengthening your marketing line with a market segmentation strategy will greatly increase the percentage of your business sales. For your business to grow, don’t forget to advertise through the Froggy Ads service, you can start by advertising your products so that later you can increase visitors on your online business portal. Froggy Ads is an online advertising service that can help you control all your product campaigns. helps you target your desired marketing target and provides you with multiple options for marketing your product.