March Madness Advertising: What Are Fans Watching Instead? Adelphic

ACR analysis from our parent company Viant shows that NCAA fans are transferring their viewing habits this spring to channels adding FOX News, CNN and MSNBC, likely to keep contemporary with the most recent news about Coronavirus. But they’re also seeking amusement on channels like HGTV, Food Network and AandE. Our analysis also shows NCAA match audience are tuning into programs adding NBC Nightly News, ABC World News Tonight and, for some lighter programming, Diners, Drive ins and Dives in place of faculty basketball while still spending time with ESPN’s SportsCenter to seize any feasible sports news that can be out there.

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