Making AdSense for Mobile Applications Work With More Ad Networks Official Google Mobile Blog

We’re always operating to help people grow their mobile company with ads. Today we’re making our tools much more bendy by enabling publishers participating in our AdSense for Mobile Applications beta software to use third party mediators. Mediation lets app developers use varied ad networks simultaneously achieving a better pool of advertisers, and focusing more time on constructing their apps, and less time coping with ad stock. AdSense for Mobile Application beta publishers will now be capable of manage their ad inventory using third party ad serving mediators, so long as their apps meet these circumstances, including:Using the most recent version of the AdSense for Mobile Applications SDKAbiding by the AdSense for mobile functions terms and application policiesAgreeing to Google’s privacy policyWe think here is great news for our AdSense for Mobile Application publishers because it will let them easily optimize and fill their ad stock. We believe this also shows our dedication to broaden the mobile ads surroundings by making certain that the most top of the line ad is shown to users, and enabling our AdSense companions to earn more despite which networks they use.

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