Before we begin speaking about loyalty in AdTech…. A little bit about Loyalty in Life and BusinessHarvard University carried out a study for almost 80 years YX3hT pursuing the elements that results in a good and happy life. What they found is that while good genes and an active approach to life are great, but the happiest 80 years old’s are the ones who maintained happy and stable relationships throughout their life. As we already know, one of the key points to maintain such relationships is ultimate loyal throughout the years – a key factor in every relationship, both personal and in company. Even though at the moment it is far harder than it was once, we still see, and studies have proved it that loyalty is a very crucial part in company, whether if it’s between a corporation and its employees, or its customers and suppliers.