Raphael Lanfant: Affiliate advertising comes as a future method to supplement other online channels reminiscent of SEO, Paid Search or advertising. Affiliate marketing diversifies advertising risks and over reliance on one true marketing channel. It raises top line whilst protecting bottom line as affiliate marketing online is ready performance remuneration and improves marketing share of voice on se’s in addition to own SEO and SEM placements and offer more merchandising alternatives. In recession times and scrutinised spend durations, affiliate marketing is an awesome method to lower acquisition costs.
Again, associate distribution is future as it takes time to construct a appearing distribution community and ramp up sales.