Low Budget Video Marketing Strategies and Satisfying Results
Speaking of statistics, content marketing in the form of video has become an inseparable part of the world of digital marketing. Based on a survey on video marketing by Wyzowl in 2018, as many as 81% of companies use video content for marketing purposes. This number is increasing rapidly when compared to 2017 which only reached 63%, well what about 2020? if you often watch videos via youtube, of course you already know how fast the development of video marketing at this time.
The situation certainly cannot be separated from the high interest of the public in watching video content. This is supported by the fact that the average person spends up to 1.5 hours watching videos every day. Still based on the same survey, 81% of people even bought goods/services after watching a video.
Departing from these conditions, content marketing in the form of video has a huge potential to increase sales. Besides, video content also has the potential to become viral. This is consistent with a study conducted by Invodo, that 76% of people will voluntarily share video content (even though it contains advertisements) if the content is considered quite entertaining.
You might think that video marketing will cost a lot of money. But the reality is not the case. Video marketing indeed requires a large budget, but several types of video content require a relatively small cost. Here are some examples of content marketing in the form of videos with a low budget.
Social Experiment Video
Social experiment or social experiment is a way to find out how someone’s behavior or reaction when faced with an unusual situation. In terms of business, social experiments are often used by popular brands to show how products from these brands can have a significant impact on society.
Video social experiments usually target the emotional side of the audience, because often the brand also slips moral messages that can provide education to the audience. This type of video is arguably not so focused on introducing a product, but rather focusing on aspects of the product’s usefulness. Besides, this video also has a greater potential for viral compared to other types of low-budget videos.
Demonstrative type video can be an alternative. The biggest challenge that may arise is how to make the video produced is not boring and can still attract the attention of the audience.
The main purpose of a demonstrative video is to show the benefits and advantages of your product in overcoming a particular problem. The more severe the problem that you can solve, the better the effect will be.
For example, if you have a foundation product, then try to show the extent to which your product can be used, even in extreme conditions. For example, show that your product can provide perfect coverage, even if the talent you choose has a tattoo on his face.
The last way to have a cheap enough budget is to use the services of influencers. Try to work with an influencer who does have an interest or interest in areas that are still related to your brand.
Video reviews are arguably similar to demonstrative videos, because influencers will usually do a review by trying directly your product. It’s just that the effect that will be obtained will be different.
It should be noted that influencers have a base of followers who have a high enough loyalty, so anything said by these influencers will be trusted by their followers. Thus, the conversion rate that you will get will also be higher.
Thus the discussion of content marketing strategies in the form of video with a low budget that you can refer to. By using the right strategy, the profits will also increase. And don’t forget to advertise through the Froggy Ads service, you can start by advertising your product, so that later you can increase visitors on your online business portal. Froggy Ads is an online advertising service that can help you control all your product campaigns. helps you target the marketing targets you want and gives you many choices for marketing your product.