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If you don’t want to shoot in a dark and have financial losses you need to identify your community. The process of identification needs to be done in the brainstorming stage. Social network platform is created to meet certain needs of the population. Identifying preferences and dislikes of your community will help you in better understanding the psychological factors that affect them as a consumer and what you can do to get their attention.

Sometimes the need for what you are offering won’t exist on the market, that’s why gathered demographics and psychographics data will give you the power to trigger and create that need. What is a social network site without activity stream?Nothing. Nowadays, activity streams are the core of every social media website. Facebook introduced this feature first and since he sets the standards on the market, the concept went mainstream and affected everyone. The fascination people have with their friend’s activity is real. We want to know what they are doing, how they are feeling every moment of the day.

Failing to develop quality activity stream can affect the attractiveness of your social media network. This is the focal point and the driving force behind the success of launching a social network. You can use Joomla ‘s plug ins or Drupal’s activity stream module that accomplishes this very wellStatus updates are crucial. Every social media user wants to express their feelings and thoughts freely anytime of the day. You need to design the perfect tools that will make the status updates pleasurable and easy experience. Even though Facebook popularized the activity stream, Twitter made the status update another mainstream aspect of social media sites.

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Status updates are incredibly addicting. People are immediately hooked. If this feature is not user friendly and easy to use they will abandon your social media platform immediately. What can you do to design the perfect status updated tool?After everything is said and done, in terms of defining the target audience and developing the right features the next step is attracting the right users. There are a lot of tools that will help you create awareness on the market. Facebook was created in a college environment and it was a pioneer in the social media industry.

What helped Mark the most is the good old word of mouth. Even though this is a traditional marketing tool is still effective. Before people start talking about your social media they need to be aware of it. Digital marketing has tools to increase awareness. It has the right set of available options that will help you reach your goals and it’s cost effective too.