Wikipedia: It still amazes us that this user generated encyclopedia is run by a few dozen staff along with lots of of hundreds of individuals around the world. It’s a great tool for legitimate entries. Don’t try to game the system by adding overly promotional posts. But in case your entry could be effective to the Wikipedia community at large, have at it.
Strengths: It’s a great tool for importing professional, positive content about your product, carrier or agency. Weaknesses: If your audience is over the age of 40, they might fight with Wikipedia’s minuscule type. Bing: Bing, Google, and Yahoo aren’t technically social media platforms, but they’re tools that can be used to advertise your product or provider, so we’re adding all three in this overview. The technique for using any search engine to promote your product or service is an identical so you’ll are looking to optimize your web site so that the search engines see it. By doing so, you’ll drive traffic to your website from the people doing searches on precise topics. Strengths: Bing uses “intelligent search” to make searches even more applicable for the user.
Weaknesses: It’s combating in opposition t Google, that is a hard battle. Email Marketing Platforms: Email can often get ignored in the world of social media, but if you define social media as tools that let you have a discussion along with your customers and prospects, then email falls into the social media class. Popular email advertising and marketing tools include AWeber associate link, Constant Contact, iContact, Marketing Cloud and GetResponse Side Note: I’m chums with and work for the parents at GetResponse. Strengths: Email is a highly measurable way to connect with customers and prospects. Weaknesses: Email advertising and marketing requires a concerted, ongoing effort if you’re going to do it right. YouTube: Of course, YouTube is one of the better known systems used to advertise businesses.
The key to YouTube is to keep the videos short and sweet. Make sure they solve the “what’s in it for me” equation. YouTube is best for “How To” videos, but it’s not a good place to upload the CEOs annual speech to shareholders. Strengths: YouTube is ubiquitous. Weaknesses: It’s a cluttered atmosphere that may on occasion have some pretty racy videos on it. Or so we’ve heard.
Do we appropriately describe the platforms?Are there any vital platforms that we’re lacking?Are there any that should be deleted from the list?Do tell. Thanks!Jamie Turner is an across the world recognized author, speaker, and school professor who is a recipient of the Socialnomics “Top Keynote Speaker” award together with Tony Robbins, Ariana Huffington, and Richard Branson. He’s also a daily guest on CNN and HLN where he contributes segments on advertising, persuasion, and leadership. He is an accessory professor at both Emory University and the University of Texas and has been profiled in the world’s best promoting advertising textbook. Jamie is the co author of several a must-have business books adding How to Make Money with Social Media; Go Mobile; and Digital Marketing Growth Hacks. He is the founder of 60SecondMarketer.
com and has a new YouTube series called IN:60 which is available on YouTube and was specific as one of 8 “Top Business YouTube Channels” in the nation by Wishpond. com. If you’d like find discover more about having Jamie speak at your next event, click through to JamieTurner. Live.