Let’s talk about Google’s Universal App Campaigns

The big difference with UAC is that you just don’t design individual ads. Instead, Google’s system uses text and assets out of your app’s store listing to design a couple of of ads across several formats and networks. In practice, this means that when making a Universal App Campaign, you’ll upload artistic assets which become the “constructing blocks” that the campaign uses to create ads. As such, it’s important to deliver as many different kinds of text, image and video assets that align together with your campaign goal i. e.

, deploy volume or in app actions. That way, UAC can create a applicable ad for each moment — in every possible format for each channel. Google’s methods test different mixtures appearing ads that carry out best normally.

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