Blackberry’s recent “Share Your Stories” campaign was inspiring for me, though doubtless not in the style they meant. I actually love my Blackberry, but their entire “Share your Story” campaign just struck me as lacking in any of the classes many other dealers have learned about Web 2. 0 advertising and what works in social media. The mistakes were so basic, that it led me to put together this post listing a few of them and some reactions for how they could have been avoided.
As more and more patrons continue to find ways to engage with brands that they are fond of, the approval for UGC campaigns will continue to rise. Blackberry has such great knowledge to tap their own brand lovers for efforts like this … but they fall short in this campaign in a couple of ways.