Genesis and the associated themes give you the skill to “hang” custom touchdown page templates with decreased navigation, no sidebars and tighter calls to action off of your site. It’s also fully compatible with the Premise touchdown page system in addition. There’s a huge abilities in this, in that Google can see the positioning behind simply your one or two touchdown pages and become aware of that you just’re a deep, legitamite advertiser who has more to offer than a single lander alone in the universe. This helps immensely with their Landing Page Quality Score spidering and scoring.
I can’t understate the importance of this in the latest Adwords policy atmosphere. “At first, the ROI was horrid and the leads were coming in completely unfiltered, but we couldnt’ go back as CPC bidding disappeared. Lately though, their algorithms were better at understanding when a lead is much more likely to transform and so we’re scraping by, but not anything like the old days after we were better at optimizing our funnel in house than our competitors. Now when we complain to Google about lead pleasant and pricing though they just tell us we should always sharpen our pencils a bit more as a result of, hey, “the users much prefer this new model”.