Nowadays, lead technology is one of the most famous facilities, either by professionals and businesses. What was called prospects or contacts, today is named leads. The goal and the culmination are an identical, though: to transform a contact into a sale. Lead technology was born of an apparent want to speed up the seize of contacts and then later convert them via electronic or non digital activities.
In the past, it was usual to make telemarketing through cellphone directories, in a completely random manner and without any variety of segmentation, whereas today it is possible not only to work with segmentation, but also to nourish the contact through omnichannel or multichannel digital advertising concepts. When generating a lead, the longer it takes us to touch them, the less likely we are to convert them into a sale. In lead technology, probably the most important facets is timing. The faster you initiate touch with that skills buyer, the much more likely you’re to convert it into a sale. Unbounce has a few integrations that allow us to speed up this communique process, specifically when there are different departments operating with an identical Lead. If we consider that lead era is controlled by the advertising and marketing department, but next touch with the Lead is finished by the verbal exchange branch or telemarketing, then conversation timing is essential to the end result of the crusade.