Facebook was built to empower people by giving them a voice and voting is among the strongest ways to make their voice heard. With the US elections below five months away, today Facebook is launching the biggest voting information campaign in American historical past. We’re building a new Voting Information Center that may give millions of people accurate assistance about voting, while also giving them the tools they are looking to sign in and make their voices heard at the ballot box. Our goal is to help sign in 4 million voters this year using Facebook, Instagram and Messenger, and help them get to the polls so they can hold our leaders accountable. This goal is double the envisioned 2 million people we helped sign in in both 2018 and 2016.
COVID 19 has forced many states to make changes to voting, creating uncertainty in the minds of some voters and possibilities for election interference. We surveyed potential voters and 62% said they trust people will need more information on how to vote this year than they needed in previous elections. We’ve built some of the most superior techniques on earth to combat election interference. The Voting Information Center might be an alternative line of defense. By getting clear, correct and authoritative information to people, we reduce the effectiveness of malicious networks that may try to take advantage of uncertainty and intrude with the election. Starting today for some people and rolling out to everyone in the US over the next few weeks, people might be able to turn off all social issue, electoral or political ads from candidates, Super PACs or other organizations that have the “Paid for by” political disclaimer on them.
You can try this on Facebook or Instagram at once from any political or social issue ad or via each platform’s ad settings. However, we know our system isn’t perfect. So if you’ve selected this preference and still see an ad that you think is political, please click the higher right corner of the ad and report it to us.