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What is Personalized Search?Personalized search consequences are the effects a user sees in a search engine that aren’t just according to the traditional rating elements similar to the relevance of the online pages to the hunt term or their authority, but also on the advice that the search engine has about the user at the given time, comparable to their region, search history, demographics, or interests. Although widely debated, the purpose of personalized search is to augment the relevance of the results for the specific user.

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