Know What is Experiential Marketing and Some Examples

      Comments Off on Know What is Experiential Marketing and Some Examples
Loading...

Know What is Experiential Marketing and Some Examples

Know What is Experiential Marketing and Some Examples

In 2020, the competition to get audience attention will be even more difficult. This is the reason why many brands prefer experiential marketing.

A campaign that is deep, direct, and easy to remember, helps get your message across without distraction. But the strategy doesn’t have a fixed definition, which can be confusing when you’re new to it.

So, is experiential marketing?

Definition of Experiential Marketing

Experiential marketing (experience-based marketing) is a strategy that engages consumers when they experience a brand. Often referred to as “live marketing” or “live marketing experience”, the idea is to create a memorable impact on consumers and be able to encourage them to share the experience online or offline.

These experiences can include an event, part of an event, or other experiences that are not related to any event. In essence, marketing is about engaging consumers in an immediate and real experience.

Should You Try Experiential Marketing?

Experience-based marketing can help you humanize your brand, and create memorable and positive experiences. While these experiences are real and direct, you should still combine them with content marketing and social media to strengthen your efforts across all channels.

When someone attends an event, you might be offered a gift wheel or a raffle coupon, but it won’t be memorable enough. This type of interaction is not experiential marketing.

You need to create touchpoints to engage the participants in unexpected ways. This will benefit you, your event, and your sponsor (if they are also involved). This also means that you have to have a special budget to be able to make a big impact or other big brands that are sponsors or partners.

See also  4 Digital Marketing Myths You Need to Avoid
Loading...

Some Case Studies of Experiential Marketing

To help you understand this concept better, here are some examples of what has worked and what has failed.

Success # 1: Gilmore Girls’ Luke’s Diners

To create buzz and excitement ahead of the long-awaited premiere of “Gilmore Girls: A Year in the Life”, the Netflix team created 200 impromptu Luke’s Diners coffee shops across the country and offered fans free coffee.

This activity was very successful, with long lines at all locations and many people sharing it on social media.

Fail # 1: Poison Party at Jagermeister Pool

Jagermeister Swimming Pool in Leon, Mexico, uses liquid nitrogen at a party to create atmospheric fog. What the organizers didn’t know was that when liquid nitrogen reacted with chlorine, it depleted oxygen around the area and left the participants unable to breathe. This accident resulted in 9 people having to be rushed to the hospital.

Success # 2: Refinery29’s 29Rooms

A lifestyle brand called Refinery29 created an event called 29Rooms, which is 29 different rooms under one roof. It is a space for interaction and exploration: a place to dance, paint, think, make new friends, experience contemporary culture, art, style, activism, technology, and much more.

Every year Refinery29 collaborates with many parties such as brands and non-profit organizations to create experiences that are interactive, surprising, and fun.

That is the discussion about experiential marketing and some examples. So that your business grows, don’t forget to advertise through the Froggy Ads service, you can start by advertising your products so that later you can increase visitors on your online business portal. Froggy Ads is an online advertising service that can help you control all your product campaigns. helps you target your desired marketing target and provides you with multiple options for marketing your product.

See also  6 Tips for Making Effective Push Notifications to Increase Engagement
Loading...