Know the Meta Description and what to pay attention to when making it
Meta description is a snippet of about 155 words that contains a summary of the content of a web page. Search engines display a meta description in search results, especially when the search term is listed in the description. So optimizing the meta description is very important for the SEO of a web page.
The meta description function on your web pages is simple: to get people searching on Google to click on your posts. In other words, the meta description is here to generate the CTR of your web page from search engines.
Search engines (such as Google) say that there is no direct benefit of the meta description to your page ranking in the SERPs – they don’t use it in their algorithm. However, there is an indirect benefit that is very important: Google uses CTR as a way to find out if your audience likes your page. If lots of people click your link on the SERP, Google will think your page is good, and in the end, this will increase your ranking in the SERP.
This is why optimizing your meta description is so important, just as important when you optimize your post titles.
Characteristics of a Good Meta Description
To help you create your meta description, here are some good criteria according to Yoast:
1. Up to 155 Characters – and Sometimes More
There isn’t any exact length; it all depends on the message you want to convey. You have to focus on the message you want to convey, but at the same time keep it short and catch the attention of the audience.
By now you will see that most meta descriptions are up to 155 characters long, but some outliers are up to 300 characters long. So, at the very least, try to include all the important information within the first 155 characters of your meta description.
2. Contains a CTA
Use your meta description as part of your audience journey, and use language that guides your audience to the next steps, including a CTA that encourages the audience to take specific actions.
3. Include the Value of Your Page
Give readers reasons why they should click on your link by explaining the benefits they will receive from visiting the page, what they will get, what they will learn, problems they can solve, and so on.
4. Include the keywords you are targeting
Every web page must include the targeted keywords to rank that page. Search engines will usually highlight terms in search results that match bolded words. So when you enter the words your audience uses to search, they’ll see it more easily.
If your meta description is the same as that used on other pages, the user experience on Google will be hampered. Although page titles may differ, all pages will look the same, because all descriptions are the same. If you want to make multiple meta descriptions, it is best if you leave the descriptions blank. Google will select a snippet from your page that contains the keywords used in the query.
That is the discussion about what a meta description is, and things that must be considered when creating it. So that your business grows, don’t forget to advertise through the Froggy Ads service, you can start by advertising your products, so that later you can increase visitors on your online business portal. Froggy Ads is an online advertising service that can help you control all your product campaigns. helps you target your desired marketing target and provides you with multiple options for marketing your product.