Know Digital Marketing, Understanding, and How
Forget the old marketing methods such as the ATL (Above the line) or BTL (below the line) method. The advent of digital technology has significantly changed the way businesses market their products using omnichannel, multi-format, and multi-platform. Check out the full review in the following digital marketing writing.
What is meant by digital marketing
Digital marketing is actually a good promotional activity for a brand or product using electronic (digital) media. Decades ago, digital marketing media was very limited, say television or radio which can only convey information in one direction.
Today, with the development of digital technology that is very fast and wide acceptance from almost all walks of life, no doubt making a digital marketing model is one of the main channels.
Some examples of marketing techniques included in digital marketing:
- SEO – Search Engine Optimization
- Online advertising – FB ads, Google Ads, etc.
- Promotion of print media
- Television & radio ads
- Electronic billboard (video tron)
- Email marketing
- Mobile marketing
- and others
Advantages of Conventional vs. Digital Marketing
Unlike newspaper advertisements, brochure leaflets and the like, marketing strategies using digital media especially online can be measured precisely even in real time.
By using digital media, you can find out how long your product video ad was watched, what percentage of sales conversions from each ad, and of course you can evaluate which ads are good and not.
The digital marketing capability of tracking is certainly very helpful for business people in calculating the ROI (return of investment) of a company’s marketing budget.
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In addition to the ease of evaluation factor, broad geographical reach is also one of the advantages of digital marketing. By utilizing digital media, you can spread the content / brand of your products throughout the world with just a few clicks.
How to Start Digital Marketing
If we talk about digital marketing, as reviewed in the text above, this spectrum is very broad. Therefore, it is important for a digital marketer to know the techniques and resources needed by a company so that digital marketing can run well.
One important element in digital marketing is assets, identify what digital assets you have, and start to focus on just a few assets as alluded to in writing how to start a business on social media.
With this reason, old offline marketing methods have even been abandoned by certain companies.
Some assets in digital marketing:
- The website
- Blog posts
- Social media account
- Brand identity (logo, company profile)
- Online footprint (customer reviews / feedback etc.)
If you already have some of the assets above, all you need to do is optimize those assets to build the brand that you have.
Such as for business websites and blogs, periodically write articles that will attract your potential customers. Or through social media like Instagram, then make short, interesting and share-able photos and videos.
Another thing that is quite important, if you are active in forums or public marketplaces, try your business profile to have good ratings and reviews from customers.
Because it is also a sign that the brand image that you have is good or not in cyberspace. If you have started to understand about digital marketing, it helps you know also the components of expenditure and digital marketing prices as a basic reference.